Website Product Manager

Get to Know Us:

It’s fun to work in a company where people truly believe in what they’re doing!

At BlackLine, we’re committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Work, Play and Grow at BlackLine!

Make Your Mark:

BlackLine is on the lookout for a website product manager, a pivotal role that will steer the course of our digital journey. In this role, you’ll shape our web experience, making it more than just a site – a destination for finance and accounting professionals across the globe.

Your role extends beyond overseeing our site’s roadmap and performance; it’s about creating a cohesive narrative that resonates. And your eagerness to own and manage our CRO (Conversion Rate Optimization) strategy will be integral to taking this tale to new heights.

You’ll be at the intersection of web development, creative services, demand generation, and marketing analytics teams to harness insights and craft an online space that speaks to our audience. You’ll get to dive in, bridge gaps, and ensure every part of our website mirrors BlackLine’s brand essence and business goals.

If you’re excited to drive the next wave of digital interactions and thrive in a team that champions innovation and the customer at its core, then we invite you to join us

You’ll Get To:

What you’ll be at the helm of:

Website Strategy & Roadmap: Define, prioritize, and execute a website strategy and roadmap in alignment with business objectives, user demands, and the latest technological advancements.

Requirements Gathering: Engage in stakeholder interviews and facilitate workshops to gather functional and non-functional requirements for our website and other digital projects.

Market Research: Conduct competitor analysis and stay updated with the latest website design, development, and optimization trends to ensure BlackLine’s online presence offers a market-leading customer experience.

Cross-functional Collaboration: Partner with other marketing teams to align website initiatives with broader marketing campaigns, ensure a seamless and intuitive user experience, and maintain website security standards, including GDPR compliance.

Creative Direction: Provide guidance to creative teams, ensuring campaign assets adhere to brand specifications and resonate with our target audience.

Content Planning: Work with content subject matter experts to ensure website content is up-to-date and aligned with the company brand, collaborating with SEO specialists to maximize exposure through search engines and improve organic traffic.

Performance Analysis: Monitor website analytics to understand and improve user experience and engagement and optimize user journeys while tracking website metrics such as traffic, bounce rates, and conversion rates.

A/B Testing: Collaborate as a key CRO (Conversion Rate Optimization) team member, devising and implementing A/B testing strategies aligned with business objectives.

Technical Liaison: Act as a bridge between non-technical and technical teams, ensuring clear communication and understanding of website projects and priorities.

Execution and Project Management: Coordinate with web development teams to strategize and ensure timely completion of website projects.

What You’ll Bring:

Years of Experience in Related Field: 3-5
Education: Bachelor’s degree in Business, Computer Science, Marketing, or a related field. Master’s degree is a plus.
Technical/Specialized Knowledge, Skills, and Abilities:
• Proven experience as a Product Owner, Product Manager, or Website Manager, preferably in a B2B software setting within a dynamic and fast-paced environment.
• Strong understanding of website design principles, UX, and analytics tools.
• Exceptional project management skills with the ability to handle multiple projects simultaneously.
• Creative thinker with the ability to generate innovative usability and feature updates and strategies.
• Strong analytical skills to interpret data and metrics, providing insights to optimize the web experience.
• Exceptional project management skills with the ability to handle multiple projects simultaneously.
• Strategic mindset with the ability to align website updates with broader business goals.
• Familiarity with Content Management Systems (CMS) including a basic understanding of web development technologies.
• Ability to thrive in a dynamic, fast-paced environment and adapt to changing priorities.

We’re Even More Excited If You Have:

• Experience with Marketo, Bizible, and 6sense
• Experience using Python and/or R
• Experience with agile methodologies

Thrive at BlackLine Because You Are Joining:

  • A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world’s most trusted name in Finance Automation!
  • A culture that is kind, open, and accepting. It’s a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
  • A culture where BlackLiner’s continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.

BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.


Salary Range:

USD $109,200.00 – USD $155,000.00

Pay Transparency Statement:

Placement within this range depends upon several factors, including the applicant’s prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.

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