Agency
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
The Team
Hearts has taken a unique approach to digital media, merging the programmatic and traditional media buying into streamlined planning process. Digital Planning, Optimization, Partnerships, and Business Intelligence are the groups that constitute the larger team. Our goal is to continue to plan and manage audiences, holistic frequency control, maintain a clean supply chain, and deliver against both business needs and marketing KPI”s.
The Role
As a Supervisor, Media Strategy, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client’s media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.
Core responsibilities, but are not limited to the following:
Management
· Supervising and training Strategists on day-to-day activities and all aspects of the planning process, as well as client business and industry
· Managing the flow of client media-related issues, creating solutions and resolving issues
· Establishing timetables for development of plans
Media Strategy
· Integrating strategic planning philosophy into communication plan development
· Helping develop planning objectives and strategies that coincide with the client’s marketing direction
· Continually seeking a consumer-centric view in all strategic thinking promoting creative, innovative approaches to strategically reach the target consumer
· Supervising implementation of integrated offerings and tools
· Identifying opportunities for cross-platform deals when appropriate
· Providing point-of-view on various media in the marketplace
· Creating media plan recommendations and alternatives
· Selecting media vehicles and determine scheduling
· Analyzing competitive activity in the marketplace
· Overseeing the execution of and present media plans to clients
· Gauging media performance to determine the extent to which the original objectives and strategies are met
Maintenance
· Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
· Updating account team on status of all client projects
· Fostering a good working relationship with account and client teams to facilitate flawless execution of plans
· Coordinating efforts with the Investment team(s) and creative agencies
· Studying demographic data and consumer profiles to identify desired target audiences
· Handling any client requests, e.g., plan or budget changes, providing marketplace information
· Meeting with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
Desired Qualifications
· 3.5+ years of experience in cross-channel branding strategy or media/communications
· Proven, strong team management, interpersonal communication, and collaboration skills
· Bachelor’s degree
Knowledge & Skills
· Knowledge of principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism
· A solid understanding of media types, including Broadcast, Print, Outdoor and Digital
· Knowledge of the dynamics of media – how each media element performs alone, how they perform together and how they are constantly changing
· Understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies
· Interest in the client’s industry and environment within which they operate
· Knowledge of syndicated research, ad serving, media billing tools a plus
Technical Skills
· Ability to understand media data sources in terms of what is measured, the method, and information reported
· Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
· Strong presentation skills
Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.