n n nnCashmere Agency is an Award-winning lifestyle marketing collective comprised of creative minds from the worlds of entertainment, advertising, and new media.
We build strategic and authentic campaigns, supported by a creative mix of marketing, social and public relations strategies that drive culture forward.
Our client roster includes: global brands, TV networks, movie studios, streaming platforms, tech companies, and lifestyle entities.nn nnCashmere Agency is seeking an accountable, results-driven and self-motivated Sr.
Director, Public Relations to work daily clients, and in conjunction with specialized internal teams.
As a member of the leadership team, the ideal candidate will be a trusted member of the leadership team who is ambitious, results-oriented and willing to contribute to the overall Agency’s success.
The successful candidate will have a proven management track record with developing star performers and overseeing PR team performance.
The PR Sr.
Director reports to the Vice President of Public Relations and also will be mentoring and guiding a team of developing PR professionals.nn nnThe Sr.
Director will also be instrumental in developing and executing the agency’s Corporate Communications strategy and new business initiatives.
The candidate will be responsible for creating strategic PR programs, oversee and execute PR strategies, while leading a team to create innovative real media results.
This candidate also has deep media relationships with National, multicultural, Hispanic, and industry press and understands how to create positioning, stories and narratives for clients.nn nnCashmere possesses a diverse client roster consisting of National and Global brands.
Candidates with broad experience across Lifestyle and QSR clients, in-depth knowledge of corporate, crisis communications and consumer spaces are those targeted for this position.nn nnPossessing a minimum of 10 years of Agency and/or direct in-house brand experience, the ideal candidate is passionate and knowledgeable about trending conversations in culture, lifestyle, social publicity, Influencers, and the digital space that drive change.
You create and execute informed PR strategies and are a source of knowledge as a mentor, leader, creative, and immeasurably valuable member of the Cashmere Team.nn nnKey Responsibilities / Accountabilities:nn nnExperience with direct client relations; which includes leading strategy, brainstorms, critical thinking, and problem solvingnProven leadership and management skillsnSenior experience within a PR agency or in-house positionnBusiness development abilities with a track record of successnStrong negotiation and delegation skillsnWork with VP and Accounts on budgets and team resourcesnExperienced at winning new clients, developing new business pitches and pitching prospective clientsnBusiness acumen with the ability to communicate across departments and represent PR at a senior levelnCreate and execute strategic PR campaigns targeting audiences that affect drive and affect culturenUnderstand how Social and Influencers work affect traditional PR and multi-faceted campaignsnWork closely with the social media and marketing teams to develop and execute cross-functional campaign strategynSecure media results for clients on a daily basisnProven track record of traditional and social publicity results on behalf of clientsnStrong media experience in corporate and crisis communications.nIdentify social and media influencers to use on behalf of clientsnAbility to lead team and client initiatives and identify potential issues and troubleshootnWork with VP and executive/leadership staff on identifying new business opportunities for the AgencynSecure media and conference/speaking opportunities for the Agency as part of the Corporate Communications initiativenManagement of PR team membersnKnowledge of national, lifestyle, consumer, Hipsanic and multicultural pressnRequirements:nn nnBachelor’s Degree, Public Relations, Communications or relevant fieldnMinimum 10 years progressive Public Relations experiencenMinimum of 5 years Management experiencenStrong understanding of multicultural and culture-changing trends and medianHas successfully lead PR team and staffnTalent development expertisenDetail-oriented, highly organized and the ability to easily multi-task in a fast-paced environmentnHas strong top tier media relationship and ability to build positive and engaging relationships with media (print, broadcast, online, blogs, consumer, mainstream, culture, multicultural and trade press)nClient-focused, with strong client relations skillsnExceptional written, verbal and presentation skillsnExtensive knowledge of current trends, lifestyle brands, digital and industry influencers to incorporate into media strategiesnSocial media savvy with an understanding of emerging platforms and technologynForward-thinker, who is constantly looking for new ways to promote and enhance client campaignsnStrong team player and also an independent thinker who can take initiative on their ownnA diverse roster of previous PR client work, touching on the areas of lifestyle, consumer, corporate communicationsnStrong knowledge of the PR field including experience in media relations, press campaign development, and execution of creative and strategic communication plans.nExisting relationships with media, including both traditional and non-traditional outlets, including niche blogs and influencersnExcellent networking abilitynMust understand digital and new media platforms and how to translate knowledge into creating transmedia campaigns for all clientsnAbility to work under pressure in time-sensitive environments on multiple clients accounts simultaneouslynStrong proficiency Google Suite (Calendar, Sheets, Slides, Gmail)nTravel, depending on the client’s needs up to 30%nCashmere’s core values are:nn nnOwn the work.
Elevate each other.nSeek to understand.
Speak with intent.nSpark Something.
Challenge everything.nMake room.
Make change.nSet the standard.
Be undeniably dope.nCashmere is an Equal Opportunity Employer.nn nnPRSA-LA is your local career connection to the world’s largest and most prestigious association for public relations professionals.
nn nnWhether you are a student, a mid-career professional or a seasoned veteran, PRSA-LA has something to keep you a step ahead.nn n n