Company & Culture:
At GT’s Living Foods, LLC, we’ve stayed true to the authentic brewing process for over 25 years. Our #1 selling Kombucha is raw, organic, naturally effervescent, and handcrafted in small batches – always cultured, never compromised. We’re proud to remain a family owned & operated company. As our GT’s family continues to grow, we are deeply humbled and sincerely grateful for every moment of this journey with you.
Requirements:
- Experience: 6+ years of Social Media Marketing experience required. Experience in CPG or Food & Beverage industry preferred. A strong understanding of implementing & optimizing paid posts across all platforms required.
- Education: Bachelor’s Degree preferred.
- Computer Skills: Proficiency with Microsoft Office Suite. Knowledge and proficiency with all native platforms (Twitter, Facebook, Instagram, TikTok, Pinterest, YouTube, Tumblr, etc.)
Job Description:
The Social Media Manager is a mission-aligned individual that guides GT’s Social Media Team. This individual has a deep understanding of social voice, tone, style and creative. This role requires a detailed understanding of tools, analytics, and social technology.
Key Responsibilities:
- Demonstrates a clear ability to develop tactics and campaigns that drive business goals; earned media, audience growth, owned engagement, acquisition, reach, churn mitigation and more.
- Formulates paid-social strategies, ensuring that decisions are consistent with established objectives.
- Day-to-day responsibilities include conceiving, implementing, and measuring social marketing campaigns across all relevant channels.
- Develops tactics, plans, partnerships, tools and agencies that help achieve business goals.
- Maintains relationships with external and internal agencies/design teams and the Brand Team to help brief and manage original content for distribution.
- Assists with managing talent and partner communications, making the most of our influencer relationships.
- Leads all communication with international marketing leads on priorities and best practices.
- Launches, grows, and manages channels ensuring milestones are set and met.
- Executes social media publishing strategies ensuring that all posts are accurate, punctual, safe and on brand.
- Manages daily social communication, consumer listen and response, sentiment analysis and inquiries.
- Seeks out strategic partnership opportunities with Twitter, TikTok, Instagram, Facebook etc. to deliver on business goals.
- Reports on campaigns and augments based on analysis to ensure the most effective approach.
Knowledge, Skills & Abilities:
- Attention to detail; demonstrate passion for accuracy in both minor and significant workstreams
- Consistently meet deadlines, manage projects and initiatives to completion
- Analytical thinking, leverage analytical tools to measure performance and inform future campaigns
- Collaboration; works cross functionally within the Marketing department and with external agencies
- Effective written and verbal communication
GT’s Employee Experience (Benefits/Perks):
- Health Insurance: Medical, Dental, Vision, LTD Life & Disability
- 401K with Matching
- Employee Assistance Program
- Discounts on the amazing GT’s product line
- Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, gyms, childcare, and more!)
- Others: on-site corporate gym, food trucks every weekday, and quarterly employee appreciation events
Job Details:
- Work Hours: Available to work flexible schedules, including nights, weekends & holidays
- Work Attire: Use good judgement, keeping in mind the nature of their work, their own safety and the safety of others, and their need to interact with the public.
GT’s Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.
In order to maintain a safe work environment, employees will be required to show proof of Covid-19 vaccination on their first day of employment. All religious, medical or other requests for exemption will be considered on a case-by-case basis during an interactive process with Human Resources.