About the Company
Silk + Sonder is a VC-backed (Redpoint, 500 Startups, 122 West VC) self-care startup that’s empowering customers across the country to take control of their emotional health journeys.
We’re building a holistic platform through analog, digital, and experiential to make daily self-care easy, approachable and fun for modern women, from the comfort of their homes.
As part of their monthly membership, Silk + Sonder customers receive an analog wellness planner (inspired by positive psychology and bullet journal techniques) and access to our mobile app (self-care games, personalized wellness insights, and peer-to-peer social network).
Through personalization, accountability, and accessibility, we are committed to making mental wellness a proactive affair, and catalyzing positive change and fulfillment in our customers’ lives no matter what setback or milestone they face.
We are looking for a creative, experienced Social Media and Community Manager who’s excited to make women’s daily self-care and mental wellness practices easy.
You should know social channels, trends, and opportunities inside and out and be able to flex both creative and analytical skills frequently.
You must be excellent at copywriting and have a stellar eye for brand aesthetics
– and the ability to think outside the box on what will drive the most social engagement and ultimately lead to organic growth for Silk + Sonder.
You will be working directly with the Head of Growth and the Founder & CEO.
As one of our first full-time hires, you will be instrumental in paving the way for company culture, which means being open and honest about your working style and needs.
Responsibilities
Create and implement the programming and channel strategy for Silk + Sonder’s owned social handles (Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, YouTube) to increase brand awareness and reach.
Research social and seasonal trends and tactics across different platforms to drive up organic conversions
Work cross functionally with product, design, marketing, and community operations teams to promote Silk + Sonder and produce organic content that drives up engagement
Source and create UGC, plan and produce IGTV / IG Live / YouTube series to deepen Silk + Sonder as a leader in the self-care space
Manage daily communication (DMs, comments, etc.) with customers, brands, and influencers
Test, iterate, and innovate content formats that can be turned into repeatable formats or “series”
Track, analyze and produce a weekly report on social analytics that will enable data-led programming and content decisions
Identify tastemakers, influencers, and key customers who can be turned into advocates, content creators, and other partners
Own end-to-end social strategy and execution of content
– from uploading, scheduling, caption creation, CTAs etc across all social channels
Requirements
2-4 years experience planning, executing, and analyzing social media content
Comfortable managing multiple channels, including any / all of the following: Instagram, Pinterest, You Tube, Tik Tok / Snap, Twitter, Linked In, Facebook
Able to learn new systems quickly
– bonus if you have experience with Canva, Planoly, and Buffer
Skilled at crafting strategic communications, delivering the right message through visual and written content
Thrives in a fast-paced environment with a culture of experimentation, yet values the need to organize and pla
Excellent written and verbal skills and can communicate effectively with peers and senior leaders
A winning and curious attitude: self-motivated, bright, and results-driven.
Benefits
Direct impact on improving women’s relationships with themselves as well as with others
Collaborative, fast-paced team environment that offers ownership and autonomy alongside working with incredibly smart, authentic people
Competitive compensation + equity participation
Flexible work-from-anywhere-anytime policy (we love world travelers, homebodies, and everything in between as long as things get done!)
Unlimited vacation + company holidays
Introspective, wellness experiences and retreats