Drive customer analysis and research to gain expertise and insights that can be used to influence product decisions and represent the voice of the customer internally Define and run comprehensive go-to-market strategy and planning including positioning, communication of value proposition and launch strategy Develop impactful messaging and communications through research and qualitative feedback Work with colleagues across product, design, customer support, community, operations, and marketing to drive consistent user experience and communication Engage with the sales team to ensure they are informed and equipped to deliver consistent messaging and products to the right customer Lead and influence others to make customer-centered, data-backed decisions What it takes to catch our eye 6 years of substantial cross-functional, customer-centric experience in product marketing Proven success at collaborating with and influencing cross-functional partners Stellar written and verbal communication skills (a writing sample is required)