Position: Senior Manager, Growth & Content Marketing Reports to: CEO What Haystack Is All About Haystack is an enterprise SaaS platform on a mission to make big companies feel small.
Our thoughtfully designed intranet software helps companies engage their workforce by streamlining internal communications, forging real human connections between employees, and providing a centralized place for any resource your employees may need.
Haystack wants to be the front page of your business for your employees, and we’ve raised $8M from investors like Coatue, Greycroft, Biz Stone (Twitter), Scott Belsky (Adobe) to help us do just that.
Haystack was born by the beach in Los Angeles by talented alumni of Snap, Google & Stanford.
We are a fully distributed workforce, with our founding team located in Los Angeles.
What The Role Is All About Haystack is looking for a highly skilled and motivated marketer to step in and launch our marketing function.
This will be our first marketing hire and will be a major contributor to Haystack’s revenue driving and customer facing activities.
You will be charged with driving Haystack’s go-to-market strategy, crafting our brand and product narrative, developing tools for sales enablement, and setting up infrastructure for tracking and testing our paid campaigns.
This person will lead the development of clear and compelling messaging that inspires our customers to learn about, try, and adopt our product.
The ideal candidate will have a proven track record for bringing new B2B SaaS products and innovations to market with creativity, effective storytelling, and user empathy.
What Your Days Will Look Like Run RFP process for all marketing tools, media spend, and agency/consultants when needed.
Present fiscally efficient options to members of the executive team with clear KPIs and ROI.
Build the GTM strategy for Haystack’s core product and drive the execution of product positioning, messaging and customer acquisition in partnership with sales.
Partner closely with our sales, customer success, and product leaders to set a vision and define a GTM strategy for future product offerings & add-ons; driving customer acquisition, engagement, and retention.
Help build and manage Haystack’s organic content strategy, specifically the Haystack blog.
Lead and own all of Haystack’s core product launches and drive sustained product usage and engagement.
Conduct market, competitive, and customer research to stay in touch with buyer needs, and create and maintain clear, differentiated messaging that resonates with our target audience.
Implement infrastructure for marketing automation, customer communication, analytics/tracking, and campaign management.
Work closely with the sales team to drive sales readiness and productivity.
What Our Team Uses Our marketing stack is currently empty
– come help us build What The Role Requires Education: We believe talented employees come from all backgrounds.
No formal education required.
Experience: 5 years of working in marketing, growth, demand gen, product marketing, or GTM capacity within enterprise SaaS or extensive experience working closely with revenue organizations.
Strong ability to synthesize large amounts of information and present to different audiences in clear and effective ways.
Experience managing budgets for paid digital campaigns, specifically Linkedin and paid search.
Experience with SEO strategy.
An analytical approach to decision-making, with a proclivity to set structured goals.
Experience in a scrappy startup culture is a huge plus Ideally this person will have crafted a product story from the ground up
– creativity will be at a premium for this hire.
A broad understanding of different marketing channels, and how to tell a concise and consistent story across them.