Company & Culture: At GT?s Living Foods, LLC, we?ve stayed true to the authentic brewing process for over 25 years.
Our #1 selling Kombucha is raw, organic, naturally effervescent, and handcrafted in small batches ?
always cultured, never compromised.
We?re proud to remain a family owned & operated company.
As our GT?s family continues to grow, we are deeply humbled and sincerely grateful for every moment of this journey with you.
Follow us on Instagram and Twitter @GTsJobs!
Requirements: * Experience: 7-9 years of experience in Digital Marketing, E-Commerce, or related.
Thorough technical and operational understanding of e-commerce / D2C, as well as experience in email marketing, SMS, inbound marketing strategies is required.* Education: Bachelor?s degree is required.* Computer/Software Skills: Expert in Shopify or Shopify Plus is required.
Expertise with Microsoft Office Suite is required.
Knowledge of HTML, CSS and UX design principles to build site content pages is preferred.
Job Description: The Senior Manager, Website & E-commerce is responsible for leading our website strategy, design, and execution, and our E-commerce strategy and acquisition/lifecycle marketing.
This individual will combine a passion for user experience to improve the onsite experience, and an understanding of what drives e-commerce sales to drive traffic to the site and increase D2C revenue.
As an expert on web user behavior, this role will advocate for the needs of web users and serve as the go-to person for insight on site traffic and performance.
Essential Duties and Responsibilities: * Build out and own commercial planning of all e-commerce businesses, work closely with cross-functional teams to unlock both revenue and profit opportunities.* Manage e-commerce digital shelves and day-to-day website updates; responsible for updates, maintenance, and accuracy of all website assets (creative, copy, product imagery, landing pages, etc.) via Shopify.* Partner with Brand Marketing to continuously update sites in line with brand look and feel evolution, and to create a robust content calendar to support SEO and inbound marketing.* Develop and execute CRM email and SMS marketing strategies.* Monitor site performance, speed, traffic and conversion across all device types.* Partner closely with Operations & Fulfillment, and collaborate with Marketing, Finance, Sales & Customer Service to drive the success of the e-commerce business.* Improve the e-commerce experience and feature sets by evaluating new payment solutions, customer communication tools, mobile solutions, merchandising tools and other enhancements.
Knowledge, Skills & Abilities: * Attention to detail; demonstrate passion for accuracy in both minor and significant workstreams* Consistently meet deadlines, manage projects and initiatives to completion* Analytical thinking and ability to leverage analytics, interpret data, and measure campaigns/tests to inform our E-comm / D2C marketing strategy* Collaboration; works cross functionally within the Marketing department to create the strategy for our website and help identify the most impactful content for paid social ads* Effective written and verbal communication* Background in managing creative production and website and front end/ back-end development oversight* Strategic merchandise/product planning and direct response marketing experience* Highly resourceful, flexible and creative in solving problems with a sense of urgency and prioritization* Knowledge and understanding of Search Engine Optimization* Understanding of systems integration and web security concepts GT’s Employee Experience (Benefits/Perks): * Health Insurance: Medical, Dental, Vision, LTD Life & Disability* 401K with Matching* Discounts on the amazing GT?s product line* Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, gyms, childcare, and more!)* Others: on-site corporate gym, food trucks every weekday, and quarterly employee appreciation events Job Details: * Work Hours: Business hours.* Work Attire: Use good judgement, keeping in mind the nature of their work, their own safety and the safety of others, and their need to interact with the public.
Priority-Job-Opening GT’s Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.
In order to maintain a safe work environment, employees will be required to show proof of Covid-19 vaccination on their first day of employment.
All religious, medical or other requests for exemption will be considered on a case-by-case basis during an interactive process with Human Resources.