The Sage Group’s client, a yoga-inspired, technical athletic apparel company for yoga, running, training and most other sweaty pursuits, is searching for a Senior PR Leader.
Reporting to the Global Public Relations Senior Director, the Global Public Relations Senior Manager is responsible for supporting the strategic PR efforts for our client, overseeing facets of consumer-facing outreach for brand, product and community.
Main responsibilities for this position include creating the department’s strategic public relations plans, delivering successful results; and leading a team of PR professionals, mentoring and developing them while you determine how best to support the needs of the managers on the team.
You will also be responsible for developing creative solutions to best establish the department as a resource for the needs of PR leaders in regions around the world.
And, you’ll liaise with Global Internal Communications and Global Corporate Communications to support where needed.
Core Accountabilities:
Develop departmental objectives and influence annual and program-specific strategies.
Create, develop and guide the execution of global consumer PR campaigns and opportunities.
Lead and mentor a team of PR professionals to support the company’s overarching strategies to increase its brand amplification.
Serve as the focal point for regional PR leaders, identifying opportunities that can be scaled to other regions.
Create compelling product, brand and community messaging, and use your strong media relations skills to support in coaching company spokespeople.
Build authentic relationships with key media and industry influencers that result in authentic earned editorial globally
Must haves:
8-12 years of dynamic experience in public relations and experience working for a global organization.
At least 5 years’ of experience managing a team.
Strong media relationships and a strong understanding of the digital landscape.
Brand, product and retail experience.
Experienced in building strategies and the thought of doing everything that you’ve learned a bit differently is energizing.
Experience managing agency relationships.
Excellent written and verbal communication skills; and strong presentation skills.
Quickly and easily develop relationships and people come to you for advice because they trust your opinion.
Strong writer.
Location: Remote (Los Angeles Area preferred)
Duration: Perm/ Direct Hire