Title: SENIOR DIRECTOR, MARKETING SCIENCE
Reports to: EXECUTIVE DIRECTOR or MANAGING DIRECTOR MARKETING SCIENCE
About OMD:
MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT MEDIA AGENCY NETWORK OF THE YEAR | CANNES LIONS 2017
OMD USA is a proud part of the global OMD network.
In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients.
We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.
As a Senior Director
on OMD’s Marketing Science team, you will be accountable for the direction of an analytics program, manage a large team of 15+ Marketing Science employees, and deploy both strategic and campaign work.
You will be provided opportunity to own the key client program manager relationship with our financial client.
You will use your strong analytic and technical knowledge to assume accountability for our client’s business performance that result in award winning, case study work, while also advancing your career.
As a Sr.
Director you will be part of a larger Marketing Science team as well and given the opportunity to collaborate with the team on topics across the discipline.
Requirements:
12+ years of experience Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling Bachelor’s degree
Areas of Responsibility:
Client Relationship Management, Growth & Retention Team Operations Audience Discovery & Strategy Measurement & Reporting Data Strategy & Technology
Desired Technical Skills:
Strong proficiency with MS Excel, PowerPoint are a must Breadth of experience using Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.) Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp) Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore) Cross-media brand lift research (Kantar, Lucid, etc.) Experience with two or more Data visualization tools such as Tableau, Datorama, Alteryx SQL, R, Python or other advanced analytics software packages Concepts of database design and SQL
OMD is An Equal Opportunity/Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class