Hello Sunshine is on a mission to change the narrative for women.
Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story we create, celebrate and discover. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.
The Opportunity:
Hello Sunshine is looking for a highly motivated Senior Director of Marketing. Reporting directly to the head of Direct to Consumer business, this role is responsible for leading the consumer-facing marketing and brand strategy for the Hello Sunshine brand and new to market sub-brands including Shine Away, The Hello Sunshine Collective, and The Bright Side podcast.
As a key leader in the future of our brands and our partners, you will play a central role in growing awareness, driving engagement, overseeing the consumer journey to new direct-to-consumer experiences, and fostering loyalty and love for our brands. This includes developing the brand strategy and marketing approach, managing the internal and external branding for Hello Sunshine, Shine Away, and The Bright Side, maintaining an annual campaign calendars, owning the relationship with the PR agency, and working with cross-functional teams to execute on the strategies developed. You’ll be responsible for creating and leading the execution teams across all promotional activities, marketing programs, and product launches as well as monitoring and analyzing business results to recommend opportunities for improving plans and their execution. This role requires a candidate with significant experience in crafting strong brand identities with the consumer at the center to drive deep audience engagement and growth.
You’ll be collaborating with everyone involved on the marketing journey – agency, creative, social, and growth teams. The role will guide the creation of tailored, meaningful content, campaigns, and media solutions that bring brand clients’ strategies and goals to life across all touchpoints and audiences. As a player/coach you’ll be the strategic leader who will jump in and work on developing and implementing a comprehensive integrated marketing strategy that aligns with the company’s goals and objectives, drives brand partnership revenue, and creates meaningful connections with consumers.
Responsibilities Include:
Developing the strategic marketing plans for Hello Sunshine and the derivative brands including Shine Away, The Hello Sunshine Collective, and the Bright Side.
Creating and executing the promotional campaigns and press plans
Lead strategic working sessions with internal stakeholders like editorial, franchise, creative, production and social teams to create ground-breaking content and marketing programs
Collaborate with the SVP of Marketing to shape our overarching marketing and creative strategy across channels and brands
Provide strategic guidance and creative direction to ensure all custom marketing ideas are representative of the innovative and premium position Hello Sunshine has in market
Develop differentiated messaging and strategies to drive full funnel customer engagement across the portfolio of Hello Sunshine brands
Lead the creation and execution of annual marketing calendar including campaigns, product launches, and promotions
Builds and maintains deep understanding of customer journey, ensuring we have seamless experiences across all verticals
Own all marketing KPI’s; track and report on marketing and agency initiatives.
Manage external press, creative and media agencies as needed
Maintain an in-depth working knowledge of Hello Sunshine IP and programming, creator networks, talent, social platforms, emerging consumer channels and technologies, key tentpole events/experiences and the company’s various offerings.
Lead the adoption of industry trends, strategic partnerships, and innovative solutions to integrate into Hello Sunshine sponsorship opportunities (i.e. AR/VR, experiential, gaming, etc)
Own and manage the marketing budget, working closely with the VP of Operations to ensure effectiveness in operational execution
Oversee marketing team members and a network of freelance creatives, copywriters, social experts to ensure success
Requirements
10+ years leading high profile brands in a high performing marketing function; experience on culture-shaping, female led businesses a plus
Strategic, creative thinker with the ability to turn ideas into holistic content programs
Excellent writing and presentation skills – both in structure and content
Strong attention to detail, organized, and good management skills
Extremely self-motivated and performance driven- you thrive on seeing the impact of your work and know how to use data to quantify its success, identify areas for improvement, and tell a story to various stakeholders across the organization
Strong ability to build relationships and work with a variety of co-workers across multiple teams and disciplines
Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization
Expert on modern marketing tools and platforms
Previous experience managing high-performing teams of executors
Strategic thinker with a deep understanding of consumer needs and the evolving consumer landscape
Experience leveraging social media, SEO, and PR to drive consumer actions
Track record for building and growing loyal brand super fans and highly engaged brand communities
Benefits
This role’s salary range is between $140,000-$175,000
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
At Hello Sunshine, we want team members with diverse and distinctive voices, dedicated to the mission of changing the narrative for women. Hello Sunshine is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.