About this role:
As part of Marketing and Communication practice, you will help equip Chief Marketing Officers (CMOs) with what is needed to grow and map their path global brand and marketing strategy success.
What you’ll do:
- Create research in multiple formats (i.e.: writing, video, infographics) on best practices in marketing strategy and brand management
- Deliver high quality actionable advice and represent thought leadership to marketing leaders through video-based presentations and discussions with clients
- Remain ahead of the curve on developments and issues within these specified areas as well as applicable adjacent areas
- Lead webinars and present at Gartner live and virtual events on key marketing topics for the CMO
What you’ll need:
The candidate must have significant experience gained from working for 10+ years designing marketing strategy and managing a complex or global brand, preferably in a b2c environment.
This role requires subject matter expertise in:
- Brand management including the strategy, positioning, and architecture to support a diverse product/solution portfolio across multiple segments or geographies.
- Governance of brand and visual identity in a large or decentralized organization with parallel messaging channels (for example, multiple creative and media teams, web sites, sales teams, and/or agencies)
- Managing and Optimizing the value of global brand properties in complex organizations for consistency (for example, sponsorships, branded facilities, brand sites or e-commerce platforms, search placement, social channels, and media investments).
- Allocation of work and resources between central or global teams and business units or to execute marketing communication strategies at different levels within an organization (for example corporate vs.
regional/BU efforts)
- Leading teams both directly and indirectly to achieve brand outcomes and collaborating with internal leaders across functions.
- Navigating significant brand transitions such as those associated with M&A, divestitures, major expansion or strategic shifts.
Beyond subject matter expertise, the right person for this role is willing to challenge conventional norms and views by creating unique, compelling research that will change the way marketing practitioners solve problems and build global brands for tomorrow.
Additional proven skills include:
- Articulate and succinct communication skills, both verbally and in writing, with public speaking experience.
- Demonstrated ability to piece together fragments of information, applying conceptual models, recognizing patterns, and drawing and framing conclusions in real-time with clients and during meetings.
- Impeccable time management skills with the ability to manage multiple priorities
- Bachelors or equivalent experience.
- Ability to conduct occasional travel, regionally and globally
Who you are:
- To thrive in this role, it helps if you are obsessed with your topic. analysts are correctly viewed as THE experts.
This means you need to live and breathe your subject matter while also adapting your expertise to meet client maturity level.
- Excellent collaborator with researchers, sales and other analysts with the ability to quickly build rapport and gain client trust
- Confident presenter with a high level of executive presence (prior experience with speaking engagements is a plus)
- Problem solver with the ability to process information quickly and make actionable recommendations