nnAs part of Marketing and Communication practice, you will help equip multiple marketing roles, from the digital marketing leader or the digital commerce leader to the CMO, with what is needed to grow and map their path to mastery of digital commerce.nn nn nn nnWhat you’ll do:nn Research and represent thought leadership and advise Marketing Leaders on best practices in Digital Commerce Deliver high quality actionable advice through face-to-face and video-based presentations and discussions with clients Remain ahead of the curve on developments and issues within these specified areas as well as applicable adjacent areas nn nn nnWhat you’ll need:nn Subject matter expertise in building and managing a digital commerce or e-commerce team in a retail organization or other mature digital commerce function, and/or leading a digital commerce account team within a manufacturing or consumer goods company.
A clear, demonstrable understanding of the role of marketing, advertising, site functionality and content in targeting buyers, driving traffic and increasing conversion, as well as the common KPIs used to measure, report and optimize digital commerce performance.
Knowledge of marketing technology used to achieve the aforementioned results, digital commerce technology used by retailers and brands (e.g., commerce platforms) and third-party digital commerce channels (e.g., Amazon, other marketplaces).
Understanding of how to build a digital commerce strategy, how to refine or advance an existing digital commerce strategy (e.g., expanding into Omnichannel) and how brands are taking advantage of emerging trends in digital commerce (i.e., subscription models, voice search or conversational commerce).
Familiarity with developing a go-to-market or channel strategy, including consideration of whether to sell on a brand-owned or third-party site, how to build a business case for e-commerce, structure an e-commerce team and account for line items in an e-commerce budget.
Demonstrated expertise in working collaboratively with others and understanding of how marketing works with other organizational functions (e.g., IT, supply chain) to build and execute a digital commerce strategy and in the day to day management of the digital commerce function, as led by marketing.
Strong business and financial acumen as well as analytical skills Bachelors or equivalent experience, Masters degree preferred Ability to conduct occasional travel, regionally and globally nn nn nnWho you are:nn To thrive in this role, it helps if you are obsessed with your topic!
Analysts are correctly viewed as THE experts.
This means you need to know your markets, vendors, trends, management practices, etc.
and be able to see the forest and the trees.
Excellent collaborator with the ability to quickly build rapport and gain client trust Confident presenter with a high level of executive presence (prior experience with speaking engagements is a plus) Analytical thinker with the ability to process information quickly and make actionable recommendations Willing to challenge conventional norms and views