PURPOSE OF THE JOB
The Search Engine Marketing Manager is responsible for SEM & Display initiatives with the goals of driving user acquisition, product revenue, and site traffic while maintaining channel efficiency goals.
RESPONSIBILITES/DUTIES
Execute, develop, and optimize paid search campaigns on multiple ad platforms ranging from, but not limited to, Google, Bing, Apple, Facebook, etc.
Developing new strategic channel projects that are in line with company goals and initiatives Track and maintain channel expenses, ensuring budget management is efficient and precise Evaluate performance KPIs to gauge strengths and opportunity areas, forecast modeling, & post analysis Routinely audit accounts for tracking consistency, landing page optimization, keyword management, and product promotion Collaborate and communicate effectively with multiple teams to align interdepartmental goals and targets The position responsibilities outlined above are in no way to be construed as all encompassing.
Other duties, responsibilities, and qualifications may be required and/or assigned as necessary
REQUIREMENTS
Bachelor’s Degree.
Minimum of 3 years of hands-on experience in paid search program management with annual spend of $100,000 or more.
Hands-on experience with tools such as Google Ads (Search and Shopping), Rakuten & Criteo (Display retargeting), Steelhouse (Connected TV), and Search Ads 360 (bid automation).
Analytical mindset with high proficiency in using web analytics and Microsoft Excel.
Strong interpersonal and effective communication skills, written and verbal.
Detail-oriented with a bias for action, driven by data and results.
Capable of managing multiple projects, priorities, and tasks in a fast-paced environment.
Possesses incredible work ethic driven by an entrepreneurial spirit; showcase rock solid reliability and dependability.
About Newegg Inc.
Newegg Inc.
is one of the leading tech-focused e-retailers in North America, with a global reach in Europe, Asia Pacific, Latin America and the Middle East.
Founded in 2001, the company offers its customers a comprehensive selection of the latest consumer electronics, entertainment, smart home and gaming products.
Newegg is consistently ranked as one of the best online shopping destinations, and the company regularly earns industry-leading customer service ratings.
Newegg is headquartered in City of Industry, California, with North American distribution facilities located throughout the United States and Canada.
For more information, visit .