We’re looking for a CPG sales and marketing expert to support and drive our retail sales and marketing programs and strategies.
This role will be the key driver of alignment across the sales and marketing teams equipping each with the tools and initiatives to drive sales.n n What You’ll Don Continually assess our marketing materials and their efficiency in conveying sales messaging Act as the liaison between the sales and marketing teams Stay up to date on current market trends and identify innovative marketing strategies Lead retail prioritization initiatives, vet retail programs, and make recommendations to leadership about which programs we should move forward with Create and project manage retail support plans Collaborate with the sales team to support key accounts with specific sales deck needs and attend sales meetings to discuss marketing support programs Partner with key accounts to deepen customer relationships, assess partnerships and add value through brand and product awareness Develop relationships with like-minded brands for promotional partnerships Determine and recommend merchandising companies to partner based on criteria necessary for success (Ibotta, Social Nature, Clear Choice Retail, etc) Maximize sales and partnerships with distributors/brokers through content management Manage and own external communications such as newsletters, distributor and broker updates, etc Create and manage images and content for sales collateral, social media usages, business development activities, etc Project manage marketing campaigns, content, and deliverables for the sales team Manage incoming wholesale inquiries and conduct initial outreach to new distribution opportunities Manage our broker Sharepoint system to ensure we have the most up to date materials available to broker network Create and execute digital demo opportunities and develop in person demo strategies when applicable n n Requirementsn 5+ years CPG marketing experience (food or beverage preferred) Experience supporting retail sales programs Strong communication, writing, and project management skills n n Benefitsn n We provide competitive compensations packages that include cash compensation + equity.
In addition we provide the following benefits.n n Wellnessn Medical insurance Dental + vision insurance Complementary memberships to Aaptive Fitness and Headspace n Paid Time Offn 3 weeks of paid time off 10 paid holidays Time away from work to volunteer at an organization of your choosing