As the Regional Director, you will be accountable for creating value through driving sales and developing strong relationships with key customers in your market.
You will create the Legacy of Bacardi and drive Bacardi’s vision and growth in the country.
Your deep commercial knowledge, ability to develop strategic relationships and lead a remote Sales team will be key to your success in this role.
About You
With a Founder’s mentality and approach, you are the owner and leader of your region’s growth and success by leading successful teams and finds ways to deliver the plan.
You are the role model of the Bacardi Family culture and embody this cultural pillar through excellent partnerships with distributors, productive partnerships cross-functionally, and developing talent on your sales teams.
Responsibilities
With our Consumer at the heart, your key focus will be to:
Build effective long-term relationships with strategic customers/distributor partners to drive financial impact and deliver impact from customer and consumer programs.
Lead your regional sales teams by creating a common understanding of goals, objectives, timeframes, deliverables and expected level of team performance and celebrating the team’s achievements, both large and small.
Assess current and future talent needs with clear succession plans based on Bacardi Commercial Way for each key role and guiding Primos in achieving their career goals through open and engaging Let’s Talk discussions based on specific performance feedback.
Building on our family culture you will collaborate cross-functionally across the organization (eg Finance, Customer Marketing, Marketing National Retail Sales, Manufacturing, etc.) for support on sales efforts.
With a Founder’s mentality, analyze business trends (eg, share gaps, category trends, channel performance) and available data (eg Nielsen) to identify opportunities for revenue growth for Bacardi
With a Founder’s mentality and entrepreneurial spirit, you have ownership and accountability of your regional P&L, setting appropriate budgets based on potential return on investments, finding the most cost-effective methods to achieve maximum performance and profitability.
Analyze the region’s performance and forecasting (eg NSV, gross margin, ROI, brand spend, profitability) utilizing an expert understanding of profit/loss drivers and value chain economics to drive strategic business discussions and decisions.
Leads, develops, and delivers the regional commercial sales plans and forecasts that address short
– and long-term business goals, challenges and opportunities through sales programs and pricing strategies that are aligned to Bacardi vision and brands.
Ensure commercial plans are aligned to distributor strategic goals and assist State Managers in translating specific revenue and KPI performance objectives into states/or market in order to drive results.
Skills and Experience
The Skills & Experience needed to create your legacy
Ideally 8-10+ years sales experience in a leading FMCG company at a state or regional level within a beverage industry preferably the spirits industry.
Bachelor’s Degree in Business or equivalent, Master’s degree preferred
You will have experience strategically implementing pricing plans
You must have P&L and budget management experience
You demonstrated capacity to communicate, influence and work effectively across functional groups/departments
A leader with a positive track record of developing and elevating your team’s talent
You have the ability to apply business experiences across multiple product lines and/or channels
You have the aptitude to think creatively and translate strategy into effective actions.
You are influential and excellent communicator with strong interpersonal skills.
You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives distributor partners, Bacardi Primos, vendors and customers (both internal and external) at all levels of an organization.
Personal Qualities
Fearlessly perseveres in overcoming obstacles and setbacks by taking swift and efficient action and share best practices.
You are a motivator and continuously challenge yourself and your teams to achieve the best results possible.
Demonstrate the drive, initiative and tenacity required to define winning at Bacardi.
An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence.
If you have any questions about Leisure Recruiter, or would like to know more, please contact us .