Within Fender Musical Instrument Corporation’s (“FMIC”) global Marketing team, our mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression.
Fender Digital Products is a new division making apps, websites, platforms and tools to compliment the guitars, amps and audio gear that Fender makes.
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage.
A Fender is more than an instrument; it’s a cultural symbol that resonates globally.
As the Product Marketing Manager, New Players, you will be a key driver of strategy and GTM efforts surrounding Fender’s growing ecosystem to attract and support new and aspiring guitar, bass and ukulele players.
About the Job:
Own the end-to-end new guitar player customer journey through digital experiences and marketing programs Establish positioning, identify target audiences, and develop marketing plans with objectives across different channels and segments Lead the execution of marketing programs from start to finish, leveraging internal support and drive collaboration with creative and functional leads Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies Create, maintain, and conduct analytics reporting in concert with analytics team across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics Partner with CRM, paid media, social, artist marketing, eCommerce, and web teams to design, test and evolve Fender’s position with new players Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including static and video assets and site optimizations Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels Partner with product team to highlight appropriate features on instruments and accessories that make sense for new players.
Manage content and updates for customer and internal facing touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support Work with the eCommerce team to build product selection and bundles to simplify the selection of guitars, basses, ukuleles and accessories Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
What you Need:
5 years digital marketing experience Bachelor’s degree in marketing, business, or related field Experience indirectly managing cross-functional teams Excellent written and verbal communication skills Proven experience developing marketing plans and campaigns Strong project management, multitasking, and decision-making skills Metrics-driven marketing mind with eye for creativity Experience with marketing automation and lifecycle marketing eCommmerce marketing experience Brand management experience a plus Proficiency with digital marketing and a digital-first mindset Proven experience designing interactive consumer facing experiences preferred
About Fender Musical Instruments:
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others.
For more information, visit .
FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together.
Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.