Product Marketing Manager, Kids & Family YouTube Ads
This role may also be located in our Playa Vista, CA campus.
Qualifications
- Bachelor’s degree or equivalent practical experience
- 5 years of experience developing positioning, narratives and go-to-market plans
- Experience managing multiple projects at one time and working in a changing environment
Preferred qualifications:
- Experience working in the kids entertainment industry and/or kids education and development
- Knowledge of Google/YouTube’s ad products
- Strong understanding of the online video advertising market
- Collaborative team player – desire to work with local teams around the world
- Passion/interest in building and scaling new business opportunities
About the job
Our team’s objective is to establish YouTube as essential by demonstrating that we are the leader of the converged future of video. In doing so we aspire to help marketers and agencies build their brands and businesses; to support the YouTube ecosystem that attracts 2B people a month to content they love; and to contribute to Google’s overall ability to change the world.
The Kids & Family vertical is a critical pillar of YouTube’s amazing content ecosystem, featuring countless creator partners from all over the world focused on developing a diverse range of educational, enriching and entertaining content for kids and families wherever they are watching. This vertical is supported by a dedicated commercial team of sales leads, ads Product Managers and operational specialists – all in pursuit of creating a healthy revenue ecosystem for our creator partners. The Product Marketing Manager, Kids & Family will drive the overall marketing strategy and activation plan for our global Kids & Family ads business – working in close collaboration with our commercial team to set a multi-year vision and drive an execution plan to solidify YouTube’s positioning in the Kids advertising market.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Build and manage overall marketing strategy and activation plan for the global Kids and Family business including positioning/story, segmentation and implementation
- Drive cross-functional and regional collaboration with Product, Consumer Marketing, Sales, PR and Policy on a “One YouTube” approach to our Kids & Family market positioning
- Develop and execute high impact marketing campaigns aimed at building thought leadership in the kids and family space
- Support research process with internal and external partners to strengthen our positioning with key stats and claims to put our Kids & Family opportunity in context
- Manage key tentpole events including our annual Kids & Family Upfronts in priority markets to drive market excitement
Locations
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
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