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Point B: Digital Marketing Manager

Point B

This is a Full-time position in Los Angeles, CA posted January 12, 2022.

Firmwide Operations at Point B delivers internal and external results through leadership, process, people, and technology while supporting employees in delivering their best for our customers.Our operations team includes roles focused on People & Culture, Executive Talent, Risk & Legal, Finance, Travel & Events, Communications & Change Management, IT & Facilities, and Marketing.

Working across these disciplines we create the foundation from which Point Bers discover and grow their careers.What makes Point B different?

An employee-ownership model that gives you a voice in directing your career and building our company.

Diverse leadership opportunities to expand your skills, along with the support needed to deliver great results.

A unique culture that recognizes the importance of flexibility and collaboration.Point B has been consistently recognized as one of the best places to work by Fortune® magazine, The Wall Street Journal, Consulting® magazine, Vault.Com® and many others.The Digital Marketing Manager increases awareness, engagement and leads through the creation and delivery of high-impact digital marketing content.

They will collaborate with the Marketing team and other key internal partners to develop and distribute content across Point B’s channels and will be responsible for identifying and implementing digital marketing best practices across Point B’s digital ecosystem.WHAT YOU’LL GET TO DO:Plan, implement and manage SEO/SEM strategy and execution, including keyword research and strategy.Write and create compelling social media content for Point B audiences.Execute social media display and manage community engagement across Point B channels.Measure and report performance of digital marketing campaigns and activities, assess KPIs against goals.Understand paid media, MarTech stack capabilities and website oversight and management; ability to execute on tactics and serve as backup SME for team as needed.Identify and execute SEO/SEM best practices across the digital marketing ecosystem.Create keyword strategy and execute research across Point B brand, industries and competitors.Possess strong understanding of Point B’s MarTech stack capabilities and website vendor management; partner with IT as needed to drive improvements.Strong understanding of Pardot and ability to build, test, send and report on email campaigns.Demonstrated capabilities of executing display ads and paid social media, particularly on LinkedIn.Own reporting for digital marketing tactics against KPIs and make recommendations for continuous improvement.Perform regular competitive research across digital tactics, elevating insights to the team Develop and deliver compelling and effective customer-first content for digital channels.Work with internal SMEs and partners to define and drive key messages for content.Lead social media display execution for Point B; keep pace with new features and the best practices for leveraging them.Innovate and test new content formats across Point B social media channels.Monitor community sentiment across social media channels; lead review management process for sites such as Glassdoor and Fishbowl.Create imagery and visuals for social posts and campaigns; collaborate with the Creative Team as needed to develop compelling and effective visual assets to engage appropriate audiences.Support employee advocacy and awareness of best practices on social media; update/create new internal social media guidelines and tools as needed.Lead program to support amplification of social media content across Point B’s social ecosystem.WHAT WE OFFER:The opportunity to affect the learning approach for our firm’s futureThe chance to impact the journey of our employees’ growth and developmentAn environment that encourages you to identify new opportunities and the support to make it happenThe opportunity to build and be part of a fun and collaborative culture with teams that are as passionate about their communities as they are about their workWHAT WE EXPECT YOU’VE ALREADY DONE:B.A.

or B.S.

degree.5-7 years marketing experience; business-to-business strongly preferred.Experience using contact management tools and social media tools.Experience with common office productivity tools, such as Microsoft Office, PowerPoint, and Excel.Experience with Adobe products, such as Photoshop, Illustrator, and Dreamweaver is a plus.Excellent verbal and written communication skills.Strong understanding of capabilities and tactics across the digital marketing ecosystem, including SEO/SEM.Program management skills, including ability to drive prioritization and decision-making across multiple stakeholder groups.Demonstrated ability to work effectively with others, including internal employees, executives, and external clients and partners.Ability to adapt to shifting priorities.Ability to work around obstacles or blockers while maintaining a positive attitude.Ability to come up with creative solutions and try new ways of doing things.Strong client-service ethic and ability to serve multiple internal customers.Ensures operational execution is in line with business objectives and direction.Strives to standardize processes that lead to greater efficiency and consistency for the team.THE KIND OF PEOPLE WE LOOK FOR:Innate problem solvers who want to grow in a flexible, collaborative cultureThose who have a growth mindset regarding training, practice, and evolving their skillsVersatile people who thrive on variety and challengeSuccessful in ambiguous environmentsDesire to and ability to learnPassion for Point B’s Mission, Vision, Values & CultureGets it done brand and attitudeAbility to work from homeAbility to work non-standard work hours when necessary.YOUR OFFICE HOME BASE:Any Point B Office Location#LI-PB#EPINTRIGUED TO LEARN MORE?When you apply for this role, your information will be personally reviewed by our talent acquisition team (not by a robot).

You can expect to hear back from us with feedback if we think there could be a fit and what next steps look like.

ABOUT POINT BPoint B is a consulting company dedicated to helping organizations with critical initiatives in the areas of customer engagement, growth investments, workforce experience and operations excellence.

Our diverse set of experts spans 13 U.S.

locations, with international reach via our partnership with Nextcontinent.

We’ve helped global organizations of all stages and sizes achieve sustainable success by focusing on the humans at the center of change.What makes Point B Different?Our Founding Purpose and Values of our firm.

Be part of a fun and collaborative culture with teams that are as passionate about their communities as they are about their clientsEmployee Ownership – Giving you a voice in directing your career and building our firmBenefits – Our comprehensive package includes competitive base pay and an annual bonus, complete health benefits including an option for 100% employer paid premium for medical, vision and dental coverage for employees, ownership shares through our ESOP, self-directed time off and moreWork-Life Balance – A unique culture that recognizes the importance of flexibility and collaboration.

Our local and national model empowers you to choose the life you wantAward winning – We are proud to be named a Best Workplace in the US by Fortune magazine, Best Workplaces for Millennials, and Best Workplaces for Women.

Hear more about why people love working at Point B on GlassDoorWe are an equal opportunity employer committed to a diverse workforce.

We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status or disability.