The Loot Company is a leading subscription eCommerce service focused on one goal: put the awesomeness of fandom in a box. Today, we ship some of the coolest geek, gaming, and pop-culture collectibles and accessories to thousands of subscribers around the world. Loot Crate is one of the top subscription box services in the world spanning pop culture, gaming, anime and sports. We’ve assembled an amazing team of passionate, ambitious people who cultivate our ever-growing global community of fans and provide support of the highest caliber. We’re always on the lookout for fun, hard-working new people to join our team and make Loot Crate even better!
The Performance Marketing Manager is a hands-on role that is responsible for managing and executing paid media strategies across multiple digital channels in conjunction with the VP, Head of Growth & Performance Marketing. This role will play an impactful part in planning, executing, measuring and optimizing Loot Crate’s digital marketing campaigns, and communicating campaign performance and results. This position is for someone who loves pop-culture and is collaborative! Working on the industry’s top licenses in a fast-past environment, while meeting changing deadlines and priorities on multiple campaigns.
RESPONSIBILITIES:
- Manage, innovate and continuously improve paid media activities for Loot Crate
- Take a lead on paid media activities for the following channels:
- Paid Social (Facebook/Instagram, Snapchat, Twitter, TikTok)
- Display (DV360, GDN, SteelHouse)
- Paid Search (Google, Bing, SA360)
- Integrate paid media activities to complement owned and earned media efforts
- Partner with team members from CRM/Email, Affiliate, and Social Community, UX and Analytics to advance and evolve customer acquisition and retention strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Maintain channel pacing and budget tracking
- Explore new and innovative digital marketing channels to successfully grow the business
- Provide creative performance insights as needed from multivariate testing across ad units and landing pages
- Provide thought leadership and perspective for adoption for emerging technologies
QUALIFICATIONS:
- 5+ years of in-house or agency paid media experience required
- Experience in various ad platforms including Facebook Ads, Google Ads, Microsoft Ads (Bing), GDN, Twitter, Snapchat, etc). Amazon a plus.
- Solid knowledge of website analytics tools (e.g., Google Analytics 360, Adobe Analytics)
- Proven analytical skills, logical, with a high attention to detail.
- Excellent verbal, written and communication skills.
- Project management skills, and ability to collaborate with multiple team members.
- Ability to manage a high workload under pressure with changing priorities.
- Formal qualification in marketing, data science, or related degrees preferred
If you feel that the position of Performance Marketing Manager is a good match for you, please be sure to submit your resume to us today for immediate consideration.
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