Summary
While we are all currently working remotely due to Covid 19, it is our intention to return to the physical office when the local government gives us the green light but not until at least 2022. Therefore this role will work in our West Los Angeles office.
Quigley-Simpson is a full-service advertising agency located in West Los Angeles that specializes in strategic planning, marketing, media planning and buying, brand building, creative development, production, and multicultural advertising. The agency combines the disciplines of direct response advertising with branding to create effective and accountable campaigns that enhance our clients” return on investment (ROI). We do this for both creative and media clients. Quigley-Simpson’s extensive experience spans television, digital, print, out- of-home, radio, collateral, direct mail, and mobile advertising, as well as search engine marketing (SEM) and web design.
Summary
Quigley-Simpson is looking for a Paid Social Media Sr. Supervisor to grow acquisitions and awareness that drive business forward through paid social media. Highly visible, client-facing, strategic and fun role across the CPG, retail (e-commerce) and nonprofit categories.
Role and Responsibilities
- Develop social media strategies and create comprehensive presentations that detail campaign objectives, tactics, rationale, strategy, budget allocation, media selection and all relevant documentation (research, flowcharts, samples, analysis, competitive overview, audits, etc.)
- Execute paid social media campaigns and initiatives that expand client brand awareness, drive app installs, drive customer growth and ultimately increase conversion volume
- Partner with our Brand/Creative/E-commerce teams to provide social strategy recommendations on ad creative, copy and landing pages to optimize performance for acquiring new, valuable customers
- Collaborate with interagency teams to set up campaigns and tests that will yield creative and media insights and performance
- Conduct granular-level reporting approach needed to look at various audience segments across creative and placement, which can then be rolled up to macro-level insights and learnings
- Lead clients, instilling trust in authority of your in-depth knowledge of all digital campaign elements and industry developments
- Provide the client with the necessary trafficking information (plans, deadlines, specification sheets, etc.) required to deliver assets to the appropriate vendors in a timely manner
- Coordinate assets and tags with vendors and ensure campaigns are delivering against KPIs
- Proactively manage campaign execution
- Optimize all Social Advertising campaigns using levers such as customer targeting, content, creative and bid optimization
- Develop growth strategies across all existing and new accounts
- Continually analyze campaign performance as a goal for improving client performance, with a focus on scaling new customer acquisition as well as increasing customer retention
- Work with Director on reigning new and existing team members on paid social go-to-market strategies as well as reporting (storytelling)
Required Skills/Experience
The ideal candidate will have a strong background in strategic planning within the social and digital space as well as experience developing and implementing highly successful social media campaigns
- Bachelor’s degree from an accredited college or university
- Minimum 6–7 years of experience in social media, with focus on conversion- focused campaigns, along with track record of success and career growth
- Must have in-platform execution experience setting up campaigns and pulling levers in Facebook, Twitter, Pinterest and Snapchat, (TikTok, LinkedIn, Reddit a plus)
- Facebook Blueprint–certified
- Experience with building custom audiences and expanding audiences in order to achieve continued scale
- Experience using Google Analytics for reporting
- Familiarity with pixel placement for retargeting and attribution
- Experience using Facebook Marketing Partners (ad tech, creative, analytics) is a plus
- Fluency with third-party ad servers like DoubleClick Campaign Manager and Sizmek is a plus
- Google AdWords certification is a plus
- Excellent written, verbal communication and presentation skills
- Well-versed in the Microsoft Office suite, specifically Excel and PowerPoint
- Ability to work efficiently in a fast-paced environment with a high level of accuracy and attention to detail
- Understands consumer journey from awareness to conversion and leverages insights to unlock new growth opportunities
Able to work across multiple accounts