LQ Digital is a customer acquisition company with a simple goal: To help brands win more profitable customers digitally.
The company is $50M+ in revenue and is profitable.
It’s backed by private equity firm Housatonic Partners.
LQ Digital is Headquartered in the East Bay, CA with offices in Austin, TX, and Shelton, CT.
COMPANY BACKGROUND
As consumers become increasingly mobile and connected, every business is turning to digital channels to acquire new customers more effectively.
Of the $83 billion spent on digital this year, Google and Facebook account for 60 cents of every dollar.
The result?
Massive investment, overabundant data and rising expectations for better results.
Here’s the problem.
The lead process is wasteful.
For every 6% in conversion success, 94% goes nowhere.
Ads on the wrong channel, messaging that funnel performing know that not all customers are created equally.
It’s difficult to find the most valuable customers—the profitable ones.
LQ Digital is a customer acquisition company with a simple goal: To help brands win more profitable customers digitally.
We provide digital media services to acquire customers and contact center service to ensure conversion and delivery.
LQ works with large enterprises like USAA, McAfee, Penny Mac and other leading B2C brands to basically run the entire end-to-end process of ‘manufacturing’ a new customer.
Why LQ is outstanding at what it does: the company thinks less like marketers and more like economists, driving hard against unit economics and aligning itself with pay for performance models.
It’s also sits on a trove of data, which helps guide better business decisions, benchmarks performance and refines lifetime value (LTV) models.
The company is $50M+ in revenue and is profitable.
It’s backed by private equity firm Housatonic Partners.
LQ Digital is Headquartered in Oakland, CA with offices in Austin, Texas and Shelton, CT.
ROLE & RESPONSIBILITIES
The Digital Marketing Strategist will help drive the strategy, planning and execution of our online marketing initiatives to achieve business objectives.
They are results and data oriented and can track and communicate key performance indicators and success metrics to their teams.
They will regularly implement opportunities for optimization, including but not limited to advertising creative and landing page optimization, bid management, and budget allocation.
They will learn the ways of direct response digital media from experts, so that they too can become an expert over time.
A successful Strategist will have great attention to detail and be able to take complete ownership of processes to get tasks completed.
Key Outcomes
Successfully manage campaigns on LinkedIn, Facebook, Twitter, YouTube, and other ad platforms against established media plans and aid in developing a media plan Will turn client strategies into outcomes through strong follow through and impeccable communication skills Work with teams to improve KPIs through data insights and reporting that needs to be presented for internal and external stakeholders Identify and implement opportunities for optimization, including but not limited to creative and on-page testing, bid adjusts, budget allocation, and margin management.
Track ROI & profitability of marketing campaigns using performance metrics and make strategic decisions as needed Leverage statistical & predictive analysis and let data guide campaign decisions Execute iterative testing for constant growth Work to foster relationships and communicate effectively with internal team and external clients
Background + Experience
Bachelor’s degree 2-4 years of relevant experience Attention to detail with strong capacity for problem solving Proven self-starter with ability to juggle priorities and manage expectations Strong analytical background including experience with statistical analysis and working with large data sets Any scripting language experience or programming experience a plus Previous experience working in client services Effective communicator in highlighting data insights and presenting data-driven results Expert in PowerPoint and Excel with capacity to utilize formulas, pivot tables and macros Demonstrated expertise and experience in paid social for direct response.
Great time management and prioritization skills Self-starter who knows when to escalate
PM19
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