n n nn The Media Director is responsible for oversight of the day-to-day planning and execution of paid digital media strategies designed to impact clients’ business outcomes.
They will either directly or indirectly manage junior team members responsible for the implementation of large-scale digital media campaigns, inclusive of site-direct custom content, paid social campaigns, and/or programmatic buys to meet client objectives and KPIs.
nn nResponsibilities:n Develop thoughtful, cogent paid media recommendations designed to deliver on client goals with innovative thinking and tactics Provide strategic counsel in support of the development and ongoing management of client’s paid media campaigns Oversee and assist junior team members during campaign planning and execution phases Act as the day-to-day cross-functional contact with clients and internal Analytics, Digital, Creative, and Account teams Ensure account profitability and achievement of key account KPIs, growing the role of paid media inside designated account(s) Responsible for career development and talent for junior team members Lead proposals and oversee budgets, and contribute to timelines and scoping for client projects Collaborate with Ad Ops and Analytics teams to facilitate implementation of measurement infrastructure Contribute to performance reports that provide actionable analysis and insights Build and maintain relationships with key vendors, platforms, and technology partners Monitor latest trends in digital advertising to improve campaign performance and provide recommendations on how clients can best leverage new tools and services Participate in new business proposals and pitches Contribute to thought leadership and POVs across the network nBasic Qualifications:n At least seven years of relevant experience in planning and buying digital media, inclusive of publisher-direct, paid social, and programmatic buys Knowledge of audience and competitive research tools (e.g., comScore, GWI, MRI, Pathmatics) Intermediate to advanced Excel and PowerPoint skills Publisher-direct management and negotiation experience, from strategic proposal creation to trafficking ads through ad servers Hands-on experience with multiple DSPs, such The Trade Desk, Verizon, Amazon, DV360, and Xandr Experience planning and recommending paid social campaigns across Facebook/Instagram, LinkedIn, Twitter, Snapchat, Pinterest, YouTube, and TikTok Knowledge of third-party tracking and ad serving technology, specifically DCM/Google Campaign Manager 360 Understanding of full-funnel campaigns, and ability to analyze and articulate how upper
– and mid-funnel tactics contribute to and improve lower-funnel performance Ability to understand key client information, including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace Edelman Data & Intelligence (DxI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.
nn We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.
nn nn DxI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution.
DxI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world.
nn nn Edelman DxI is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
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