Responsible for the company’s market research, sales, pricing and product development and also develop marketing, advertising and public relations strategies.
Primary Responsibilities:
Maintain content on the company’s websites, tablet site and mobile site via content management systems
Coordinate work of outside vendors, including website development and online marketing
Conduct and track on-going email marketing campaigns for a variety of resort business units
Publish e-blast
Facilitate the integration of social media with overall marketing programs
Coordinate with vendor to continually maintain social media accounts, including facebook, twitter, youtube, etc.
Conduct regular tracking and reporting of all online and social media programs
Develop innovative social media campaigns and promotions
Manage content on third party websites as needed
Develop content for all online resort channels
Monitor and coordinate with vendor with online brand reputation and post management responses for websites including TripAdvisor, Yelp and more
Assist the Director of Sales & Marketing in strategic planning on an ongoing basis
Collateral Development to capture the ideal customer and improve prospecting.
Design and submit to print.
Coordinate with Sales team with development of monthly promotion and other sales tool.
Maintains a professional image at all times through appearance and dress.
Follows company policies and procedures and is able to effectively communicate them to subordinates. Fulfills Manager on Duty shifts.
Note: Other duties as assigned by supervisor or management
Relationships:
Internal: Sales: Develop monthly promotions
External: Travel Agencies: To promote hotel services and generate business.
Vendors: To promote hotel services and generate business.
Qualifications:
Education/Experience: Bachelor Degree or equivalent. A minimum of three to Five years’ work experience in the Marketing field is preferred. Special consideration will be given to those who exhibit exemplary performance.
Certification and/or License Requirement: N/A
Skills:
Interpersonal skills.
Attention to detail.
Computer Skills.
Working Conditions:
Will be required to work nights, weekends and holidays.
Will be required to work in fast paced environment.
Physical/Cognitive Activities:
Marketing Manager
This description of physical and mental activities is not intended to describe essential job functions. Rather, its purpose is to give the job applicant a feel for the physical and mental activities of the job to the end that an applicant with a disability can determine whether he or she will be able to do this job either with or without accommodations.
A majority of time will be spent designing, developing & researching the market, therefore a significant portion of time is spent speaking, listening, thinking, and writing.
Long hours sometimes required, including nights and weekends. Medium Work – Exerting up to 50 pounds of force occasionally, and /or 30 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Ability to stand for long hours at a time. As Manager on Duty, ability to move quickly around to the various departments of the property.
Must be able to convey information and ideas clearly, both oral and written. Work well in stressful, high-pressure situations and be able to evaluate and select among alternative courses of action quickly and accurately.
Must be effective at listening to, understanding and clarifying concerns and issues raised by team members and guests. Must be able to work with and understand financial information and data, and basic arithmetic functions.
Organizational Structure:
Reports to: Director of Sales & Marketing
Job title also known as: N/A