JOB PURPOSE The primary objective of the Marketing Manager is to facilitate the optimization of the Casino revenue via the use of various Marketing strategies utilizing advertising, billboards, direct mailing, the internet, and any other opportunities as may be submitted as a recommendation to the General Manager.
Maintain effective communication with Team Members, the General Manager, and other Executive management.
Act as liaison with various media vendors.
Develop and maintain analytical data in both pro and post formats to evaluate customer return on investment.
The successful candidate will possess an associate’s degree or higher, a minimum of ten (10) years of marketing experience within the gaming industry, and a minimum of ten (10) years of manager-level experience, working with large teams.
KEY RESPONSIBILITIES AND ACCOUNTABILITIES 1.
Position reports directly to the General Manager and has executive-level responsibilities.
2.
Responsible for working with management-level decision-makers to assist the property in achieving goals.
3.
Responsible for developing a strategic marketing plan for the casino to increase revenue.
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Responsible for establishing revenue and departmental goals.
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Responsible for maintaining and developing department budget and monitoring department expenditures.
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Responsible for the procurement and purchase of promotional materials to support marketing programs.
7.
Responsible for developing internal communications and signs to support other departments as needed.
8.
Supervises Marketing Coordinators, Promotions Supervisor, Players Club Supervisor, and Players Club employees.
9.
Manage all aspects of Direct Mail, including creative development, data management, timelines, and budget.
10.
Develop monthly direct mail campaigns, matrices, and programs to increase revenue and customer visitation.
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Develop and maintain email and texting programs.
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Analyze ADT segmentation, theoretical reinvestment, and ROI to measure offer performance.
13.
Develop monthly and weekly promotions to increase revenue, card utilization, and customer engagement.
14.
Provide pre and post-analysis for marketing promotions and events to Gaming Commission and General Manager.
15.
Develop advertisements working with an outside agency for media buys, creative design, and media placement.
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Manage and maintain website content for monthly promotions and other updates as needed.
17.
Establish goals and objectives for the Players Club.
18.
Monitor performance of Players Club operations, tier program, and the overall guest experience.
19.
Develop new tier programs and sign-up incentives to increase card utilization.
20.
Responsible for mentoring and coaching staff as needed.
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position.
They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.
ADDITIONAL RESPONSIBILITIES Other duties as assigned to facilitate the efficiency of Casino operations JOB QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
1.
Position requires a college degree or higher.
2.
Minimum of ten (10) years of marketing experience within gaming.
3.
Minimum of ten (10) years manager level experience, working with large teams.
4.
Must be proficient use of all Microsoft Office products (Excel, Word, PowerPoint) for spreadsheet, reporting, and presentation development.
5.
Must be able to develop and maintain reports and databases as needed.
6.
Must be able to work various shifts in order to provide support for promotions, staffing, and casino operational needs 7.
Ability to maintain a professional demeanor in a high-stress/profile environment.
8.
Ability to assess risk and respond in an appropriate manner.
9.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
10.
Ability to deal with problems involving several concrete variables in standardized situations.
LANGUAGE AND COMMUNICATION SKILLS 1.
Ability to prepare, read, and interpret documents; write reports and correspondence, and speak and communicate effectively with individuals and before groups of people 2.
Ability to compose grammatically correct documents 3.
Ability to verbally communicate using appropriate English standards of language MATHEMATICAL SKILLS Ability to accurately calculate figures and amounts and perform mathematical functions applicable to business needs LICENSING Must be able to qualify for any and all licenses or permits required by local, State, Federal, and/or Wyandotte Nation law PHYSICAL REQUIREMENTS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
1.
Ability to stand, walk, and take a minimum of 80 (eighty) stairs for the entirety of the shift as required to conduct normally assigned duties 2.
Ability to lift, push, pull, or carry 35 (thirty-five pounds) in emergency situations 3.
Ability to function in a smoking environment 4.
Employee smoking is restricted to an outside location and during break times 5.
Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus 6.
The noise levels in the work environment are constant