Description SHIFT: Day JobSCHEDULE: Full-timeYour Talent.
Our Vision.
At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities.
Join us and together we will drive the future of health care.This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America’s leading health care companies and a Fortune Top 50 Company.
Marketing Director
– Payment IntegrityThe Product Marketing Director is responsible for the go-to-market planning and ongoing growth marketing for assigned products(s).
This lead will bring new products and capabilities to market, ensuring that the sales team, customers, and prospective customers understand it, and will drive demand and usage of the offerings after launch.Key responsibilities include:Product positioning and messaging: + Develop in-depth knowledge of assigned product(s), audiences, and personas.+ Understand market and client needs.+ Analyze competitive solutions offerings.+ Determine value story and key differentiators.+ Use customer insights to shape the business case and product roadmap, prioritizing customer needs and product features that deliver strategic advantage.Product content:+ Create and own key product messaging assets including product overview documentation, and standard feature grids.+ Create own ongoing management/updates to core sales assets including standard decks, sales slicks, and product brochures.+ Coordinate input and approvals from key stakeholders to support go-to-market and sales efficiency.Product marketing strategies:+ Develop key strategies, such as branding, naming, targeting, and segmentation models.+ Consider distribution, penetration, market share, product mix, media mix, and competition in defining and developing metrics-based and insights-driven marketing strategies.
+ Consult with product and sales partners to develop/lead ongoing campaign strategies that drive growth.+ Drive thought leadership agenda for assigned product(s).+ Build and advocate for the product marketing budget.Qualifications Minimum Requirements:+ Requires a BA/BS in a related field; 6+ years of product and/or marketing experience, including a broad and deep understanding of the health care industry, strategic planning, and project management; or any combination of education and experience, which would provide an equivalent background.+ Experience presenting to C-Suite leadership is required.+ B2B product management/marketing experience is required.Preferred qualifications:+ Healthcare industry experience is preferred.+ MBA preferred.+ Knowledge of payment accuracy/financial management solutions for managed care is preferred.Applicable to Colorado Applicants OnlyAnnual Salary Range*: $102,732
– $128,415Actual compensation may vary from posting based on geographic location, work experience, education, and/or skill level.
* The hourly or salary range is the range Anthem in good faith believes is the range of possible compensation for this role at the time of this posting.
The Company may ultimately pay more or less than the posted range.
This range is only applicable for jobs to be performed in Colorado.
This range may be modified in the future.
No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans.
The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs, and financial education resources, to name a few.Anthem, Inc.
is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes.
To learn more about our company and apply, please visit us at careers.antheminc.com.
An Equal Opportunity Employer/Disability/Veteran.
Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.
REQNUMBER: PS52940-California