Acrisure is a fast-growing fintech leader that operates a global insurance broker.
The Company has grown from $38 million to $3.5 billion in revenue since 2013 and deploys the best of Human and Artificial Intelligence (AI) at scale to reimagine financial service product distribution.
Acrisure employs over 12,000 employees across thirteen countries.
Led by co-founder, CEO and President Greg Williams, Acrisure provides a broad array of insurance and financial related solutions, including commercial property and casualty, personal lines and employee benefits insurance, real estate services, cyber services and asset management.
Acrisure’s massively valuable, high margin distribution network combines the strength of trusted advisors with growth and efficiency enabled by AI.
As Manager, Marketing Data & Analytics you will be responsible for measuring and tracking integrated marketing campaigns while collaborating with the business and sales teams, creative, content, owned media, data and technology teams.
You will also be working with several agencies to measure and execute.
Here are some of the ways in which you’ll achieve impact: Create and execute a strategy to measure integrated marketing campaigns in alignment with the business strategy Create and build-out dashboards to track and report campaign KPIs (traffic, spend, conversions, CPA, CAC, ROAS, etc).
Recommend campaign iterations aligned with business goals and recommend media mix and budget distributions Research and identify ways to build our brand and acquire new customers Assess consumer’s behaviors, attribution, and personas to build campaign strategies Conduct competitive research and analyze benchmarking data Recommend website and campaign optimizations Research and implement marketing tools to support our promotional projects Work closely with the data science and technology team to enhance the proprietary marketing and ad buying capabilities Innovatively lead the initiatives to improve way of working, processes, tools, and efficiency Embed innovation in the way campaign strategy is defined and challenge the status quo Embed the learn and iterative approach in the campaign’s execution You may be fit for this role if you: Have minimum of 5 years of experience from similar roles or agency experience Expert working knowledge of Google Analytics, Google Data Studio, Excel, SQL, API, BI tools Working knowledge of Google Tag Manager, pixels, Sitecore (or similar CMS), Jira, Hubspot Experience and knowledge of online and offline marketing channels (digital, social, OLV, audio, print, direct mail, etc) and how they work together as integrated campaigns Experience in analyzing campaigns’ performance, assessing trends and insights to optimize campaigns and capabilities Eager to be part of an innovative organization, take up new challenges and new way of doing things Can work with our data/tech teams in a variety of innovative ways Have worked in collaborative teams and juggle through priorities in an agile environment Ability to work effectively across different teams, departments and third party Have a higher education within Marketing, Computer Science, Statistics or related Organized and result-driven Data driven, analytical, customer centric mindset Constantly eager to test, learn and adapt Team player with excellent communication skills Are based in New York City
– this is a hybrid role that is required to be in our Manhattan office as needed weekly.
It’s not expected that any single candidate would have expertise across all of these areas.
If you are solid Marketing team player, we are eager to talk Acrisure is equally committed to supporting social issues.
In 2021, the Company co-founded Evolution Advisors, a joint venture whose Founding Partners include Acrisure, Russell Wilson and Ciara, and Russell Westbrook.
The venture focuses on providing greater access and more effectively distributing insurance products and financial services to minority-owned enterprises.
Additionally, in its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children’s Health at Helen DeVos Children’s Hospital.
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