Company Teleflora LLC The Role The Manager, Digital Marketing will be responsible for managing our growth marketing services for member florists of Teleflora’s web hosting business, eFlorist.
The eFlorist team aims to grow the number of websites hosted for florists and to optimize existing site performance through various measures including SEO, SEM, email marketing, ongoing platform enhancements and excellent customer service.
The Manager, Digital Marketing will also play a critical role in managing eFlorist-branded marketing efforts.
The ideal candidate will be passionate about eCommerce, possess superior organizational and technical skills and have a proven track record of delivering results.
This role requires a balance of being a “doer” who can execute and creating goals based on longer-term strategic thinking.
If you are performance-driven marketer who enjoys using data to make decisions and drive enhancements and is interested in helping small and medium businesses thrive online, then this role is for you!
The Manager, Digital Marketing is based in Los Angeles, CA and will report to the Marketing Director, eFlorist.
A Day In The Life at Teleflora: * Lead planning and implementation of strategy for growth marketing products and services, including Paid Search, Business Listings, and strategic platform partnerships.* Own P&L responsibility for the growth marketing services including budgeting, forecasting, and delivering on key financials.* Drive analysis and create business case for growth and improvement opportunities in eFlorist’s growth marketing tactics.* Influence and execute eFlorist B2B marketing communication calendar to existing member florists and potential member florists.* Lead development of sales and educational materials to support products and services.* Develop and maintain strategic relationships with internal partners and external vendors/suppliers.* Keep current with the latest e-commerce technology, trends, solutions and providers to keep the eFlorist offerings competitive.* Manage and oversee the development of 1 direct report.
Your Contribution to Teleflora: * 2+ years’ experience managing a team in a project management role with a track record of increased responsibility.* Advanced understanding of branding and digital marketing, with practical experience managing a paid search strategy and delivering results.* Hands-on experience with developing and reporting on KPIs for business goals, process improvement projects, and campaign management.* BA/BS degree required.
MBA or advanced degree preferred.* Superior problem solving and analytical skills (both quantitative and qualitative) and the ability to both think strategically and execute tactically.* Outstanding oral and written communication skills, with experience presenting results to senior executives.* Experience leading customer facing communications (preferably B2B environment).* Proven ability to prioritize and deliver multiple projects, adhering to tight deadlines in a constantly changing and extremely fast paced environment.* COVID vaccination will be required for this position unless candidate has a legally valid exemption.
Location Los Angeles, CA Perks Teleflora’s Dedication to You: * Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility* Opportunities for development and internal mobility* Manager and leadership training, biweekly L&OD webinars, and eLearning offerings* Companywide problem solving and continuous improvement training* Wonderful Giving (wonderfulgiving.com)
– allowing you to donate company money to a cause of your choice* Company focus on wellness and health including virtual yoga and mindful meditation classes Say everything and share your “Love Out Loud™” with the gift of Teleflora® flowers-all made by hand and delivered by hand by your local florist.
With more than 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist-even if that neighborhood is across the country.
No prepackaged flowers in nondescript boxes dropped on your doorstep-Teleflora’s network of professional florists creates artistic arrangements personally delivered in a vase, often on the same day.
Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment.
For more, visit: www.teleflora.com, or follow us on Instagram and Facebook and tag your own #LoveOutLoud moment.
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