Customer Engagement (CE) is an important part of the Marketing Center of Excellence within Disney Parks, Experiences and Products. We lead the strategy and planning of audience-focused, data-driven communications across the offline (TV, radio, out-of-home), digital (display, social, search and streaming) and direct channels (email, direct mail and app push).
We are looking for a Manager-Strategic Planning and Integration to lead the strategic engagement planning for The Disney Book Group & Disney Publishing Worldwide. You will report to the Sr Manager, CE-Strategic Planning and Integration.
You Will:
- Lead a dynamic team to achieve both professional and business goals.
- Lead your team in developing audience-centric plans, including budgets, audience sizing, consumer insights, media flighting, message distribution, and reporting.
- Be the lead contact for Strategy partners, understanding their goals, identifying new ways to create growth and showcasing new ideas.
- Develop and integrate consumer engagement strategies with internal and partner teams to use the full portfolio of CE capabilities in order to bring impact and reach to main audiences.
- Facilitate integration across Agency, Activation, CIMA, Yellow Shoes and Finance teams to develop campaign recommendations across paid and owned channels.
- Lead the development of detailed content and asset distribution plans and orchestrate their input to creative and content production teams.
- Lead project management efforts to bring these plans to life, pivoting and optimizing to beat goals.
- Manage paid marketing budgets, oversee channel spend allocations, monitor for pacing and delivery, and re-forecast / replan to achieve business and revenue goals based on campaign performance data.
- Develop presentations highlighting campaign / performance wins, insights, and future opportunities.
- Engage and contribute to Diversity and Inclusion plans.
You Will Have:
- Minimum of 7 years’ experience in omni-channel, media planning (owned and paid), marketing communications.
- Experience developing strategic, creative marketing plans.
- Experience as a leader of direct reports.
- Managed external or agency partners, finding ways to collaborate and promote growth.
- Grown and developed internal relationships with partners.
- Presented to leadership, turning complex concepts into executive-friendly stories.
- Experience with and experience with data-driven and consumer-centric marketing and strategies.
- Bachelor’s degree in advertising, marketing, or communications, or equivalent work experience.
Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
About Us:
The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.
The Walt Disney Company, together with our subsidiaries and affiliates, is a diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
You will work in Walt Disney Parks and Resorts U.S., Inc., which is part of a business segment we call Parks, Experiences and Products.
Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a culture where ideas and decisions from all people help us grow, create the best stories and be relevant in a changing world.
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