PURPOSE OF THE ROLE: As a member of CRM team, the Manager of Customer Data & Analytics will be an instrumental member within the marketing and technology teams and play a critical role in helping Wingstop’s system of over 1,300 domestic restaurants drive continued growth.
This role is part of a small, agile-based team that is accelerating customer relationships and marketing personalization at Wingstop – a key initiative of the company.
Wingstop has had tremendous success generating positive business results and the Manager of Customer Data and Analytics will help us take performance to new heights.
This role will be responsible for the creation of a deep understanding of the customer using segmentation, statistical modeling, descriptive analysis, and related learning methodologies in service of propelling the CRM initiative to new heights.
This individual is a bright, energetic self-starter, who has a passion for customer behavior/insights and determining ‘what matters’ to drive behavior.
They must have the technical knowledge of data, customer analytics, and research methodology and can apply these skills in digital marketing.
In addition, this person must be able to work independently and with external agencies/ partners, possess strong communication and written skills, and has significant brand experience in a retail, QSR, or hospitality industries.
ESSENTIAL DUTIES AND RESPONSIBILITIES: Develop and maintain an in-depth understanding of Wingstop’s data resources, including operational databases, and data flows with external partners.
Report weekly, monthly and quarterly on overall CRM goal and campaign performance.
Effectively perform customer segmentation and targeting insight analysis to drive strategy and optimize.
Pull & streamline 360-degree view of customer for CRM pre-planning insights analysis and reporting.
Querying Wingstop’s data warehouse or other sources of data to create analytical datasets Evolving analytical approaches in coordination with CRM team members and other analytical contributors to craft the most appropriate project design and outcomes.
Leverage a range of statistical methods both as a contributor and consultant with agency partners to create insight.
Methods can include clustering, predictive modeling, market basket analysis, regression analysis, explanatory analysis, descriptive analysis or any number of techniques to create insight.
Presentation of analytical findings to the CRM team and guiding them in the proper interpretation and use of the results.
ESSENTIAL SKILLS: Bachelor’s Degree in Information Technology, Mathematics, Statistics or Marketing is preferred; or credentials within related data/analytical fields Master’s or PhD degree in mathematics, analytics, statistics, or actuarial science a plus 5 years of experience working with customer and/or transactional data 5 years of experience working with marketing database solutions on multi-channel marketing and one-to-one communication (CRM) approaches preferred Ability to understand business objectives and requirements, organize and interpret research results, and deliver insights and recommendations in the Marketing environment Project management experience Experience with data query tools such as SQL and Customer Data Platforms such as SessionM Experience with the Microsoft Office Suite