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Manager, B2B Lead Generation


This is a Full-time position in Los Angeles, CA posted June 10, 2021.

Ordermark’s mission is to become a trusted partner to restaurants everywhere, offering products and services that help restaurants adapt to changing consumer trends and technology.

We pride ourselves in building a team of world-class thinkers and innovators to revolutionize the restaurant industry, empowering our customers to tap into new markets.

Ordermark helps restaurants and virtual kitchens aggregate mobile orders across all the major online ordering service providers into a single dashboard and printer.

Powered by Ordermark’s leading restaurant technology platform, Nextbite serves the fast-growing food on-demand revolution by empowering existing restaurants everywhere to serve more customers and earn more revenue.

Nextbite, creates delivery-only restaurant concepts with high-quality, chef-inspired menus available through delivery apps.

This combined offering helps restaurants increase efficiency and grow profits, creating successful food service across the country.

By joining Ordermark you will have a front row seat to the rapidly changing restaurant landscape and the explosive online ordering industry.

About the Role

Find restaurants that Nexbite can help!

Nexbite partners with restaurants that have underutilized capacity to launch virtual restaurants that expand their menu offerings, consumer reach, and sales.

Nexbite finds restaurant partners through earned and paid media including social, PR placements, trade shows, referrals and other channels.

Reporting to the Director, B2B Marketing and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to to step up the number and quality of leads flowing to the sales team.

The impact you will have:
Develop a deep understanding of customers, products, and the buyer’s journey.

Develop, maintain, and execute demand generation plans aligned with sales goals.

Design, plan, manage, and optimize integrated digital campaigns across multiple channels to generate leads to fill the sales pipeline.

Create impactful nurture programs to improve conversion rates from leads to opportunities.

Ensure that content reaches the right part of the sales funnel at the right time.

Leverage marketing automation and lead management to streamline, automate and measure marketing tasks and workflows.

Monitor and report campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, lead form fills, qualified leads, initial sales conversations.

Present to upper management to get buy-in and secure budgets, as well as report results.

Work closely with sales and operations to build programs that support sales enablement.

Manage agency relationships
What you bring to the role:
5+ years of B2B demand generation experience.

Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.

Deep knowledge and experience of generating leads from platforms such as Facebook/Instagram, Google ad platforms and analytics, and LinkedIn.

Experience with Salesforce and Sendgrid or similar programs.

Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management.

Basic video content/editing capability
What we offer:
A team that has transitioned to remote work impressively, and remains highly collaborative and connected Excellent growth opportunity, and stock options for all full-time employees Medical, dental and vision (90% covered by Ordermark; 50% for dependents)
– eligible immediately Unlimited PTO and paid company holidays 401k
– eligible immediately $60/month reimbursement for online-ordered meals Bonusly
– a team recognition platform with fun rewards We pride ourselves in having a team that promotes diversity, inclusion, leadership, mindfulness, high initiative, energy and passion.

Ordermark participated in Techstars, Boulder in Spring 2018, and has raised $150 million.

We are headquartered in Los Angeles, and are looking to significantly grow our team while continuing to reach restaurants and consumers across the country.

Our team is made up of people from diverse backgrounds, collaborating daily across time zones.

We believe cross-pollination is one of the best ways to foster community and new ideas.

For that reason we encourage people from all backgrounds to apply to any of our positions.

Thank you for your interest in Ordermark
– we’re reviewing impressive candidates every day, and will do our best to reach out to you as quickly as possible!