Our client is a global leader in addressable media solutions. They focus on 3 core areas to deliver a one-stop approach to their clients: cleaner data, customer privacy, and audience-focused optimization. Due to growth they are seeking to hire a Manager, Addressable Strategy to join its LA Team. Initially the position will be virtual and when it is safe you will work in a hybrid role.
This person will be responsible for establishing strong relationships with clients and partners which includes being the primary point of contact for day-to-day management of client business. The ideal candidate will have senior level client negotiation and management experience with the ability to write clearly and to make lively, imaginative but substantive presentations.
Essential Functions
- Assist Senior Director/VP in defining and delivering business and client financial performance plans, forecasts and targets
- Combine media market & technical knowledge, data analysis and client feedback to help sell, develop, configure, operate and optimize complex campaigns to meet client objectives
- Bring to team an in-depth knowledge of the digital media industry and media market dynamics and managerial client service experience
- Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality
- Manage account planning and account assignment processes across his/her unit, including managing to a tiered level of service based on account tiers
- Mentor and develop his/her unit, including goal setting, collaboration, training, feedback reviews and other career development opportunities
- Define allocation of portfolio management to his/her respective team with the approval of the Senior Director/VP, Programmatic Specialist team
- Ensures that his/her team is fully trained on all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
- Develop, evolve and refine the client service process
- Consult with operations team regarding development and alignment of campaign capabilities and service delivery
- Monitor and track performance vs target revenue objective
- Proactively support the Senior Director, Programmatic Specialist in hitting the revenue goals defined at the beginning of the year for this specific unit by looking for organic growth opportunities and new business opportunities within his/her cluster clients
- Ensure all tactical media plan requirements are correctly communicated to all relevant teams and entered in the relevant platforms (CID/Campaign checklist)
- Oversee client services unit and assist in monitoring and control of media spend by CM team for a portfolio of clients to ensure on-time and complete delivery of online advertising budgets
- Ensure successful delivery of work to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
- Develop longer term solutions for clients including custom data management solutions, data solutions and work with clients and agencies to expand scope of services within client base to capture all possible opportunities arising from the audience platform approach
- Act as a first point of escalation for Programmatic related issues around and not limited to campaign performance. Ensure issues are dealt with tact and in a timely manner
- Proactively monitor and track performance across all campaigns and regularly review campaign performance with CM team
- Partner with the CM to ensure relevant strategies are implemented and ensure campaigns are meeting/exceeding client goals
- Manage revenue analysis to optimize and provide strategic guidance
- Be responsible for the effective delivery of client service to internal stakeholders as well as external clients
- Define spending strategies, success metrics and portfolio management with his/her respective team
- Proactively participate in account planning management meetings with all account agencies within his/her portfolio
- Develop training programs for agencies and clients (101, 201, future of programmatic)
- Actively participate in new business and internal agency dealings
- Provide proactive contribution to clients business growth by identifying new business opportunities
- Be a programmatic evangelist for internal & external stakeholders
Qualifications
- Bachelors degree or equivalent work experience
- Preference to Economics, Finance, Mathematics, Business or other quantitative concentration
- 6+ years plus experience in digital media account management with a leading online advertising agency, network, advertising exchange or optimization firm, preferably in a client service focused role
- Sales, pitching and business development experience strongly favored
- Experience of working to targets and forecasts and taking responsibility for the business performance of a client or group of clients within an organization preferred
- Experience with yield optimization through a bid management platform such as SEM preferred
Skills:
- Excellent quantitative and analytical skills with the ability to draw conclusions based on data
- Strong knowledge of ad targeting methodologies
- Understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
- Ability to investigate, analyze & solve problems, and clearly communicate results
- MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros, SQL, SAS or other data manipulation tools a strong plus
- Experience in growing, managing and inspiring internal teams; strong leadership and organizational skills
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
- Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
- Ability to work collaboratively as part of a cross-functional team