The Retention, Analytics, Market Research and Pricing & Packaging team uses data-backed methodologies to improve cash flow for our Legacy DIRECTV product across different functional areas.
This role is responsible for creating proactive campaigns to reduce churn and enhance the customers value perception and experience.
This includes designing promotional programs to improve proactive retention, developing a proactive solution catalog through test & learn initiatives, developing customer campaigns to drive loyalty and engagement, and leveraging existing assets to surprise & delight targeted customer segments.
The Lead Product Marketing Manager for the Proactive Value Add Campaigns segment within Base Management designs, develops, and implements strategic programs to target customers based on insights from the predictive churn prevention model while simultaneously creating surprise and delight value add campaigns to ultimately reduce churn and enhance the customers value perception and overall experience.
This role will drive loyalty, product engagement and demonstrate the value of DIRECTV through the creation of campaigns and initiatives while reducing both calls to the save desk and overall churn.
This role will require significant cross-functional collaboration on projects and initiatives.
Roles and responsibilities of the Lead Product Marketing Manager include but is not limited to the following:
Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan including new and emerging products, technologies and/or applications.
Be product owner throughout the life cycle
Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives
Identify, monitor and analyze internal (e.g.
financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product
Provide continuing product surveillance and management of established product to attain financial objectives
Accountable for revenue attainment and profitability and success of product or group of products through development and execution of comprehensive marketing plan
Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization
Develop business plans and product positioning in the marketplace.
Provide readout to leadership level regarding products and plans as assigned.
Collaborate with other DIRECTV offer teams to ensure customer experience and business services positions DIRECTV as the continued leader
Work with marketing and sales operations teams to develop service delivery and channel enablement plans.
Develop compelling positioning and value proposition and selling tools
Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities.
Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyze how these impact market share;
Recommend and implement changes required to be competitive.
Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities.
Establish requirements to effectively manage and track to a plan of record, including total sales, revenue, churn and contribution
Motivate others to action and provide leadership qualities as needed.
Foster strong relationships with internal and external resources.
Engage with different functional teams and business units (in order to drive business success and optimization).
Acts as team lead as needed to provide leadership to less experienced professionals
This is a remote position that can be located anywhere in the United States.
#LI-Remote
Required Qualifications:
Five years product management experience
Must be comfortable with conveying the value of new and emerging products, technologies or applications to senior level management and across a diverse product team
Product launch and lifecycle management experience
Previous experience leading a cross-functional organization in executing projects from ideation to completion
Strong analytic and fact-based decision-making skills
Ability to manage multiple projects simultaneously and operate in a fast-paced, high-growth professional environment
Must possess both outstanding written and oral communication skills
Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook.
The successful candidate will be able to perform the following with or without reasonable accommodation:
Ability to operate a personal computer, wireless equipment, copier and fax
Desired Qualifications:
Six or more years product management experience, preferably in consumer new product development
Product management experience within high tech, software and/or wireless/telecom industry highly desired.
Our Lead Product Marketing Managers earn between $95,500 $190,900 yearly.
Not to mention all of the other amazing rewards that working at DIRECTV offers.
From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few.
There is a lot to be excited about around here.
#VirtualJob
– Other US locations will be considered
Job Posting: Sep 30, 2021, 11:12:23 AM
Other Locations: Georgia-Atlanta, Arizona-Phoenix, Colorado-Denver, Texas-Dallas, United States, California-San Diego, Illinois-Chicago, Nevada-Las Vegas
Schedule: Full-time
Job Level: Senior Associate/Second Level Manager