Sr. Director Of Marketing LOCATED IN LOS ANGELES CA.-Mathnasium – The Math Learning Center
Ranked #80 on the Entrepreneur Franchise 500, Mathnasium’s success is fueled by our franchisees. For each of them, national, regional, and local marketing excellence is essential. The Sr. Director of Marketing leads system-wide and regional multi-channel campaigns and efforts to provide franchisee partners the tools, systems, education, requirements, creative materials, and best practices to excel.
Responsibilities:
• Lead the development of national, regional, and local marketing campaigns to ensure they are on-strategy, brand-enhancing, and drive revenue growth for our franchisees.
• Manage national media budget to ensure optimal media mix.
• Discover, research, and analyze the effectiveness of past, present, and potential marketing and sales tactics across the franchise system.
• Use keen insights to stay on top of market changes and identify new opportunities to help franchisees grow their businesses.
• Develop and execute a regional marketing approach complementary to national and local efforts.
• Execute a testing agenda for direct mail tactics that leads to a scalable learning center marketing system.
• Lead refresh of in-center marketing materials and execution on an established marketing calendar.
• Build and revise learning center marketing systems through a project development process
• Design optimal communication and oversight methods for ensuring that programs are understood by franchisees and implemented efficiently within established guidelines.
• Oversee vendor network, developing standards and making changes as required to ensure efficiency, effectiveness, and consistency.
• Seek simplicity and systemization for all tactics that become the responsibility of learning centers to execute.
• Manage and develop direct reports.
Required Skills…ability to:
• Conduct and leverage analytics to make informed decisions.
• Identify problems quickly and adeptly develop solutions
• Manage projects and drive milestones forward to high-quality completion
• Build systems with accountability and tracking in mind to foster better data-based verification
• Push creative excellence with strategic direction and effective feedback techniques
• Control costs and quality with business partners and vendors
• Lead direct reports effectively and lead other stakeholders with influence
• Drive a sales-minded culture.
• Address customer (franchisee) issues and concerns that affect learning center marketing.
• Multitask; manage multiple initiatives at the same time
MUST HAVE:
1) Has managed people
2) Has experience in lead generation
3) Adept at using data to make decisions
Benefits:
- 401(k)
- 401(k) matching
- Dental Insurance
- Employee discount
- Flexible spending account
- Health insurance
- Paid time off
- Vision insurance