Senior Marketing Manager Search-Space Executive
A high-growth scale-up supplement company is looking for an Senior Marketing Manager who is a paid acquisition leader to help scale their SEM marketing channels and grow their SEO efforts. This individual will have demonstrated success in driving traffic, customer growth, and revenue while achieving CAC and scale targets.
The role will own the process start to finish for crafting strategy, development, testing frameworks, execution, and analysis of performance marketing plans, including organic and paid campaigns. Responsibilities will include optimizing campaign performance, coordinating new campaigns & creatives, and allocating budgets, and overseeing an effective content engine and technical efforts for SEO.
You need to be Hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit.
Youll report into the Chief Brand Officer and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.
Responsibilities and Duties
- Build new and optimize existing campaigns across all Google Ads properties, including Shopping, Search, Display, Discovery, and YouTube as well as Bing Ads.
- Test various bidding tactics, campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance
- Run a content engine to raise their domain ranking and successfully acquire customers from organic search
- Create and manage effort calendar based on department objectives and goals.
- Communicate accurate and timely daily results to leadership.
- Identify trends and insights to track, monitor, and optimize performance against key KPIs.
- Troubleshoot and solving technical issues including feed management and data tracking.
- Collaborate with internal teams and external partners to optimize performance.
- Remain up to date on industry best practices and new developments.
Qualifications and Skills
Experience:
- 3-5 years required experience in a Search Engine Marketing (SEM) and managing a high volume of campaigns
- Experience or excitement around growing SEO efforts
- Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required.
- Budgetary experience including proven optimization for strong ROI required.
- Bachelor’s Degree
Interpersonal:
- Strong leadership & communication skills: listen, mentor, and teach by example
- Ability to manage multiple moving pieces
- Strong time management and prioritization skills
- Adaptable to new social platforms and advertising technologies
- Thoughtful and self-reflective, willingness to learn
- Team-player, hard-working, organized, and goal-oriented
- Excitement for startups and building from the ground up
Additional Preferred Experience and Skills:
- Startup and/or e-commerce experience is a plus
- Passion for e-commerce, consumer retail and/or digital marketing is a plus