DirectorSenior Director Digital And Social Media Marketing Integrated Marketing-Health+Commerce
Director/Senior Director, Digital and Social Media Marketing, Integrated Marketing
Location: Remote, West Coast Preferred
** please email cover letter and resume to careers@healthandcommerce.com**
Health+Commerceis a growing healthcare marketing and communications agency helping innovative medtech and biotech companies succeed in business and improve patient health. Our clients range from small startups to midsize public firms and large Fortune 500 companies. We offer competitive benefits, value diverse perspectives, encourage applicants from diverse backgrounds, and strive to create a place where every person on our team is comfortable enough to bring their authentic self to work.
Our team is looking to add a Director/Senior Director of Integrated Marketing, with a focus on digital, social media, and content marketing, to develop integrated marketing plans and lead multi-channel campaign execution for a variety of medtech and biotech clients. We’re looking for someone who is curious, collaborative, and dedicated to exceptional client service. The ideal candidate will also possess a solid grasp of strategic marketing principles, have extensive hands-on experience across a variety of social, digital, and traditional advertising platforms, thrive in an entrepreneurial and collaborative environment, and be able to clearly communicate recommendations and results.
Agency and healthcare industry experience is required. Experience in both B2B and B2C is preferred.
Responsibilities
· Plan and oversee execution of strategic integrated marketing communications programs and campaigns designed to establish/build brands, drive demand, drive leads, and/or build belief in innovative science.
· Develop and execute advertising plans for B2B/B2C lead generation, demand generation, and brand building programs.
· Build social media strategies and oversee execution of engaging corporate social media programs.
· Create campaign forecasts and measurement plans based on target audience and campaign objective.
· Build target ad groups based on audience insights and customer personas; optimize to drive efficiency.
· Design and execute A/B testing across campaigns to optimize campaign performance.
· Manage and optimize campaigns that leverage paid social, search, programmatic, mobile, email, site direct advertising, native advertising, influencer marketing, and conference sponsorships, as appropriate.
· Translate campaign metrics into meaningful insights to guide campaign optimization.
· Collaborate across the agency to integrate marketing initiatives with traditional public relations programs.
· Productively partner with the agency’s creative services division to deliver compelling creative that engages and activates key audiences.
· Provide strategic counsel and technical guidance to colleagues and clients.
· Lead teams of early-career digital, social, and integrated marketers.
· Contribute to the agency’s new business development process by supporting development of proposals/RFP responses and identifying organic growth opportunities.
· Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication.
Skills/Expertise
- Bachelor’s degree in marketing or related field; additional certification or coursework specific to digital marketing preferred
- 7-10+ years of experience developing integrated marketing strategies and activations for healthcare companies (medtech, biotech, and/or pharma)
- 5+ years of experience working in an agency setting
- Extensive experience with advertising platforms such as Facebook/Instagram, LinkedIn, Twitter, Google/YouTube, Microsoft Advertising, Taboola, Outbrain, demand-side platforms (i.e. Adroll, Adobe Advertising Cloud), and site direct media
- Proficiency leveraging Google Analytics, Google Data Studio, Adobe Analytics, and tag management systems (Google Tag Manager, Adobe DTM) to measure, analyze and clearly communicate campaign key takeaways to clients
- Strong understanding of strategic marketing principles and industry best practices and how they apply to medtech and biotech business models
- Familiarity with CRM and marketing automation products
- Experience leveraging market research, audience insights and personas, and brand strategy frameworks to inform effective marketing activations.
- Ability to deliver with confidence strategic counsel and insights-based recommendations to senior executives
- Knowledge of current digital marketing and social media best practices and passion for exploring evolving trends and opportunities to support client objectives
- Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between
- Flexibility, self-motivation and record of success working in deadline-driven environment
- Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization
- Experience leading and developing small teams
- Competency with Microsoft Office and Google Suite software
You can be a great candidate even if you do not have every skill and experience listed above. You may have important skills we haven’t yet considered. If so, we encourage you to submit your resume and a cover letter that shares what you’d like to bring to our team.