Director Of Retention-24 Seven Talent
Our client is seeking an experienced Director of Retention to join their team! In this role, you will own retention and lifecycle channels including email, sms, loyalty, reviews, and referral . This role reports directly into the VP, Growth and manages a retention marketing team.
Responsibilities:
- Define and execute optimization of lifecycle and CRM strategy, including direct accountability for Email, SMS, Loyalty, and Reviews
- Own, execute and communicate Email, SMS, push notifications, and retention marketing flows and campaigns to drive improvements in audience segmentation and frequency to drive repeat rates for site visit and product purchase
- Optimize existing lifecycle channels and programs, and expand lifecycle/retention efforts into new/additional channels
- Design, set up, and drive complex CRM journeys, triggers and automations with static and dynamic content, designed to drive conversion and engagement
- Develop and deploy improvements and new initiatives to improve retention
- Define and track KPIs relevant to lifecycle/retention -main KPI’s include engagement rates, customer repeat purchase rates and CLTV
- Define opportunities for optimization at all stages of the customer journey (from landing pages, through activation, through conversion, retention, and reacquisition), partnering with
- Own strategy and optimizations for referral and loyalty program
Qualifications:
- 7+ years’ retention marketing or similar (hands-on keyboard experience strongly preferred for Klaviyo, Attentive & Yotpo)
- Knowledge of direct-to-consumer/ecommerce
- Extensive experience with reporting
- Experience with rewards, reviews, and referral programs
- Willing to be onsite