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Growth Strategy Manager


This is a Full-time position in Los Angeles, CA posted June 19, 2022.

Alleyoop is an award-winning beauty brand thats redefining multifunctional with easy and efficient products that do more than one thing – helping you save time, money, and space. Were simplifying beauty so you can spend less time in front of the mirror, and more time doing whatever brings joy to your world. Were also a clean, vegan, cruelty-free, and eco-friendly brand — using on average 51.9% less raw materials vs traditional products in the beauty industry!
Were growing quickly and hiring for a Senior Paid Media Buyer to join our growth marketing team. The ideal candidate has strong experience and a track record of success in planning, buying, tracking, and optimizing paid social campaigns, and executing full-funnel acquisition strategies.
Full-funnel customer acquisition (paid ads –>landing pages –>checkout)
Hands-on execution and ownership of all paid social ads (primarily TikTok, followed by Facebook/Instagram, Pinterest, Snap, YouTube)
Ownership of performance for all paid social KPIs to build awareness, drive conversion and grow revenues
Analyze and report on performance data, craft insights, and make recommendations on a daily basis
Consistently run small tests and closely monitor performance
Build long-term and mutually beneficial relationships with our media partners
Be obsessed with all things growth and desire to be the best at what you do. You are hungry for knowledge, keep up with the latest growth trends and blogs, and meet with other marketing leaders in your spare time because of your desire to succeed.
Be creative! Some of the biggest brands became industry-disrupting companies built out of their creativity. We aspire to their level.
Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads
Recommending advertising budgets for campaign launches depending on our needs and objectives, with consistent consideration for scaling the accounts.
5+ years of experience scaling customer acquisition through paid advertising at an agency and/or in-house for a beauty, fashion, or CPG brand
The more experience with TikTok, the better we are spending less time on Facebook/Instagram, and more time pouring all of our efforts into other social platforms, with TikTok as our main priority
Full-funnel acquisition experience is a HUGE plus this includes landing page optimization and leveraging data tools (GA, HotJar, etc) to analyze performance
Exceptionally detailed knowledge of metrics, specifically A/B, multi-variant testing, and ROI analysis
We value culture over everything and look for managers who can inspire others and help cultivate their leadership skills.
Were a high-energy, creative, contagiously enthusiastic & positive team that encourages and motivates each other to live the best version of our personal and professional selves every day.
Like our products, were ambitious, overachieving, and multi-tasking. And like our brand, were funny, supportive, and dont take ourselves very seriously.
Competitive compensation and the opportunity to join a fun and growing team
Leadership team that offers a dynamic and energetic environment to grow and develop
100% remote team
Unlimited PTO policy
100% coverage of Blue Shield medical benefits
End-of-week gratitude sessions to celebrate all of our teams weekly wins!
Alleyoop is dedicated to promoting diversity, multiculturalism, and inclusion and is proud to be an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and any other protected status as required by applicable law. We strive to be a place where a diverse mix of talented people want to come, stay and do their best work!
**This is a remote, work from home position**