Position: Supervisor, Global Marketing 253 Department: Marketing Reports to: Sr.
Manager, Global Marketing FLSA Status: Exempt Location: 3880 N Mission Los Angeles, CA 90031 FOREVER 21, is an American fast fashion retailer headquartered in Los Angeles, California.
Originally known as Fashion 21, the first store was founded in Los Angeles on April 16, 1984.
Forever 21 is known for its trendy offerings and low pricing.
The company offers fashion for women, men, and children, fashion accessories, shoes, beauty products, and home goods.
Forever 21 continues to be a fashion industry leader with a mission to make the latest trends accessible to all.
F21 persists on staying ahead of innovation and providing styles and fit that our customers love.
While reinventing for now and beyond, were seeking passionate and creative new family members to join us on this adventure!
F21 continues to operate E-commerce and 450 locations across the U.S.
along with maintaining a strong brand DNA with consumers and within the fashion industry.
In February 2020, Forever 21 came under new ownership made up of Simon Property Group, Brookfield Property Partners, and Authentic Brands Group.
Under this new ownership F21 has the financial strength and long term view that will prepare us for the future, while continuing to set the same high standards as it always has.
Join our team and learn the inner sanctum of the global fashion industry, while we build the new Forever 21!
Job Purpose: Under direct guidance from the Sr.
Marketing Manager, the Supervisor will be held accountable for the implementation and execution of seasonal campaigns and in-store marketing initiatives.
The Supervisor will utilize his/her marketing knowledge and analytical skills to lead in the development of marketing plans that will help increase brand awareness, strengthen customer acquisitions, increase foot traffic, and drive sales.
Deliverables: Lead the development, implementation, and budgeting of our seasonal campaigns and special collection launches, key retail events and other marketing initiatives.
Work with Global Marketing and cross-functional teams to create impactful campaigns.
Tasks include but not limited to; pre-planning and marketresearch, compiling creative and legal briefs, proofing marketing assets, and drafting communication memos.
Update and maintain key shared documents such as recaps, hindsight, calendars and presentations/powerpoints.
Partner with the visual merchandising and retail operations team on communication to field teams for upcoming launches, promotions and marketing initiatives for weekly communication.
Collaborate with Planning, Operations, Visuals, and Buying teams to strategize key product focuses, event timing, metric goals, and operational planning Must have an understanding of 360/ omnichannel marketing and be able to think outside the box.
Evaluate and analyze the effectiveness of key marketing activities in terms of sales results, consumer response, foot traffic, and other KPI metrics.
Provide feedback for improving future marketing efforts through detailed reports and event recaps Responsible for packaging up all the marketing materials and share marketing initiatives with key internal and external partners.
Form and maintain relationships with newly added retail property groups, mall marketing affiliates, and free-standing location contacts to encourage strong positive relations for future marketing opportunities Manage media/radio buys and strategize other channels to drive traffic to stores Knowledge, Skills, and Qualifications: Must have a Bachelors degree in Marketing, Communications, Business Administration, or a related discipline Must have at least 3-4 years of marketing and retail marketing, preferably with some supervisory experience, with a proven track record of implementing and sustaining market developments Must have a strong understanding of Key Performance Indicators and how it pertains to the success of marketing activities Must possess excellent written and verbal communication skills in order to communicate effectively with both internal and external partners Must possess strong Microsoft Office Suite skills for detailed reporting and analysis of marketing performances and creating presentations of campaign recaps Must have strong project management and organizational skills.
Must be attentive and well-informed of all competitor activity and industry trends