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Email Marketing Manager

CBDfx

This is a Full-time position in Los Angeles, CA posted March 31, 2021.

nnCBDfx is looking for a highly talented Email Marketing Manager to lead email marketing efforts for the hottest CBD brand on the market today.

At CBDfx, you’ll join a young, fun, successful and super-fast moving company full of creative people dedicated to bringing high-quality CBD products to markets around the globe.

Wellness is at the heart of everything we do-from gummies to capsules and tinctures to topicals, we’re constantly innovating to create the most effective CBD products available.nn nn nn nnAs the Email Marketing Manager, you will focus on the full scope of email communications
– including the strategy, execution, measurement and optimization of promotional, lifecycle, and automation/flow campaigns, as well as testing initiatives, to increase customer engagement and drive incremental sales.

You’ll regularly collaborate with the Creative, Marketing, eCommerce and Development teams to build effective campaigns to both acquire and retain customers via loyalty and subscription programs.nn nn n nn nn Skill Set nn nn n nn You live for A/B and multivariate testing
– including delivery, creative layout, subject line testing, open rate, click through rate and segmentation performance
– to develop best practices for ongoing optimization of email campaigns You are the email whisperer-former customers and unengaged subscribers regularly fall under your spell Tracking important email metrics and performance data (e.g., conversion rates, click-through rates, deliverability and open rates) is second nature to you You have excellent analytical skills and desire to work in a fast-paced entrepreneurial environment driven by data and creative excellence You are motivated to stay a step ahead of the competition You are equally as content obsessed as you are analytically minded You have a passion and track record for customer-centric marketing You have strong analytical, problem-solving skills and communication skills nn n nn nn Requirements nn nn n nn You have 5+ years of email marketing experience, including promotional, drip, and brand marketing, for an ecommerce company; extra points if you’ve done this for a CPG company You have attained Boss Level with your Klaviyo skills You have in-depth experience with campaign management and implementing email best practices including contact strategies, design, A/B testing, delivery and deliverability issues, segmentation, and analytics/performance management You have a strong understanding of UTM tagging and Google Analytics Bachelor’s degree is required, preferably with in emphasis in marketing/business You have impeccable attention to detail CBD, Cannabis, Alcohol, Pharmaceutical or other heavily regulated industry experience a plus Experience with HTML a plus Experience slicing images and GIFs from Photoshop files a plus International email marketing experience a plus nn nn nn Knowledge/Abilities nn nn nn You are comfortable operating independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail Ability to conceptualize Understanding of all current digital technology in the marketplace Excellent interpersonal, communication and presentation skills Ability to problem solve, lead and follow Equally content obsessed as you are analytically minded