Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 100+ products helps hundreds of thousands of people live healthier lives.
Together we have a lifetime of experience in health, nutrition, entertainment, advertising, creative, media buying, strategy, performance optimization, and leadership. We have achieved success that has resulted in thousands of lives changed and millions of dollars in revenue.
Scale is looking for an experienced Email Developer to build/code new email marketing campaigns for our growing Retention Marketing team. This person will be responsible for the development of new email templates utilizing responsive design techniques, segmentation, customer journey builds, list hygiene & database maintenance, QA and overall process improvements to speed up testing.
Responsibilities include:
- Hand-code responsive email templates for both transactional and promotional lifecycle campaigns utilizing HTML & CSS
- Manage email production process from beginning to end for each campaign ensuring proper segmentation, list pulls, journey-creation, technical QA, deployment and post-deployment checks
- Create testing architecture to A/B or Cohort test different segments to determine which creative drives the highest returns
- Create hold-back groups for cohort testing
- Consult with the ESP’s technical support team to resolve issues
- Develop strong QA process to ensure the right messages to the right audience with the right personalized content, and that tests have the right architecture to produce measurable results
- Articulate test learnings to the broader team and suggest follow-up campaigns
- Utilize best practices with CAN-SPAM compliance
- Ability to work independently and manage competing priorities
Qualifications:
- Minimum of 5-years creating high quality hand-coded responsive emails, customer journeys and customer segments/queries
- Fluent in HTML & CSS, knowledge of scripting languages for ESPs (e.g. AMPscript)
- Knowledge of enterprise-level ESPs (Cheetah Digital, Salesforce, Responsys, etc)
- Experience with Iterable as an ESP is a bonus
- Knowledge of Email QA & Deliverability tools such as Litmus, 250ok, ReturnPath or Mailtrap
- Understanding of Direct Mail, SMS or other retention channels is preferred but not mandatory
- SQL experience a big plus