As a member of the Video Marketing Strategy team, this individual will be responsible for helping lead the development of packaging and other profitable growth strategies for DIRECTV within a small team environment.
As DIRECTV seeks to drive long-term profitable growth and a differentiated customer experience, this position will be tasked with keeping abreast of customer needs to ensure we provide exceptional choice and value.
This will require envisioning creative solutions to meet those customer needs while aligning with enterprise subscriber growth, revenue and margin goals.
Specific responsibilities include: Developing and supporting strategic principles to guide enterprise wide packaging requirements, and utilizing analytics and financial modeling to drive fact based decision making.
Strategic thinking around revenue generating opportunities that leverage the DIRECTV Video platforms, premiums, sports programing and other assets to optimize revenue.
Developing and leading periodic enhancements to Residential programming packages to meet customer needs while aligning with financial goals and programming contractual requirements.
Coordinating with Competitive Intelligence, Customer Service, Content and Finance teams to track customer pricing and packaging needs, industry trends and competitive dynamics, and to identify threats and opportunities.
Working with the Programming Acquisition team to identify the latest programmer developments and trends, and supporting the team during the deal planning and negotiation process Aligning on deal objectives and priorities Leveraging analyses of viewership data and gathering competitive insights Determining fair value ranges Working with cross-functional stakeholders (including Sales, Marketing, Analytics, Finance, Programming Acquisition, Legal, Engineering, and IT) to ensure buy-in and proper execution to packaging requirements Qualifications: 5+ years of experience in envisioning and executing revenue and profit growth strategies (experience with subscription-based services and Media/Entertainment industries preferred) Demonstrated success in working to drive a business using inputs from customer research and competitive/industry intelligence Proven success leading large cross-functional teams and managing various enterprise priorities Self-directed, results-oriented individual who can handle multiple priorities and thrive in a fast-paced environment Ability to champion ideas and execute in an expedited timeframe Strong strategic, financial, analytical and conceptual skills A bachelor’s degree in business, marketing, or related field is required.
MBA preferred.
Our Lead Manager Video Packaging Strategy earn between $95,500 $190,900.
Not to mention all of the other amazing rewards that working at DIRECTV offers.
From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few.
There is a lot to be excited about around here.
#VirtualJob All US locations will be considered.
Job Posting: Oct 22, 2021, 4:35:18 PMOther Locations: Georgia-Atlanta, Arizona-Phoenix, Colorado-Denver, Texas-Dallas, California-San Diego, Illinois-Chicago, Florida-MiamiSchedule: Full-timeJob Level: Senior Associate/Second Level Manager