Remarks:
The Director, Social Media will spearhead all of Company’s earned media efforts within key social channels, including Facebook and LinkedIn.
Reporting to the head of brand marketing, you will develop engaging campaigns and tactics related to healthcare and health insurance, and use these to amplify Company’s disruptive messaging related to runaway costs, transparency, and consumer empowerment.
This high-profile role will help stimulate and shape consumer and industry discussions at the heart of today’s healthcare marketplace.
What You’ll Do
Develop unique, compelling social campaigns that support Company’s point of view, and execute these within social channels.
These may be bolstered with paid support, or be entirely earned depending on the situation Conduct research about Company’s key constituencies (members, healthcare consumers generally, providers, other insurers) to understand the issues that are important to them Develop programs to join and shape existing discussions within healthcare and insurance, and contribute to these thereby lifting Company’s profile and promoting the company’s consumer-first POV Work with the marketing team to assess social media’s current and potential contributions to Company’s overall business results Recruit and manage social agencies as needed, and control all aspects of the social media budget and ROI
What You’ll Bring
5
– 10 years’ experience in varied marketing roles at disruptive brands (or agencies working for disruptors) Extensive paid and non-paid work in social media channels (Facebook, Instagram, LinkedIn, TikTok) Deep understanding of the social media landscape, including iconic campaigns across different platforms, conventional tactics, KPIs and major players in the space Appreciation for the role of influencers, and strong knowledge of the influencer landscape and partnerships The ability to translate business needs into compelling social campaigns Great oral and written communications skills Understanding of and affinity for the Company mission – making great, affordable healthcare available to all
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