Beyond Meat is seeking a dynamic Director of Sales, West to maintain, grow and further develop our growing US Retail business as part of the Retail Sales team.
This position will be responsible for accelerating profitable revenue growth via strategic and promotional programs for both Beyond Meat and our retail customers across the conventional, natural, grocery and club channels.
We are looking for an outstanding professional with experience executing innovative and differentiated strategies to increase sales and reach more consumers with strategic product offerings and increased trial thru promotions both in store and online.
The role requires the ability to grow & manage broker relationships and optimize broker performance to accomplish objectives and to lead and develop a strong sales team from a regional perspective.
This includes strategically developing, planning, tracking, and measuring execution for regional business objectives and KPI’s for headquarter broker performance.
This position reports to the VP of Retail Sales and can be based remotely anywhere in the Pacific or Mountain time zones (e.g.
Los Angeles, San Francisco, Seattle, Portland, Phoenix, Salt Lake City, Las Vegas, Denver) within close proximity to a major air hub.
Responsibilities
Manage top-level broker relationship for entire retail product portfolio.
Establish and measure top-level broker objectives for volume, trade spending, share, distribution, new items, deductions, etc.
Develop annual customer business plans in partnership with Trade Marketing.
Align Beyond Meat’s brand strategies with customer business strategy to maximize growth and profitability.
Direct and monitor all aspects of trade promotion to ensure maximum impact.
Manage broker partner sales execution and scorecard their performance against store level MAPS objectives and priorities.
Responsible for meeting business objectives and revenue targets across key accounts in the Conventional, Club and Natural Channels.
Responsible for all sales activities, including trade promotions, merchandising tactics, increased dollar market share and growth of the business.
Develop leading market position by driving strategic growth objectives and agenda through developing and nurturing strong business relationships with your customers.
Lead & execute annual planning (including JBP), trade marketing budget and negotiations.
Manage and ensure forecast accuracy for current and new products.
Execute new product launches and maximize ACV at launch.
Foster and maintain strategic customer relationships to identify opportunities and promote business growth, through a shared understanding of success criteria to achieve current and future company goals.
Selling with Insights – Ability to identify, acquire and communicate insights, both specific customer and marketplace, which can serve as the basis for selling strategy including initiatives and solutions.
Leverage value added selling to Beyond Meat’s advantage.
Champion in-store excellence for Beyond Meat thru Beyond Meat Retail Sales & Marketing team for maximum impact in retail stores.
Lead and monitor consistently great execution through ensuring the right metrics framework in place.
Drive market development and lead implementation of category management initiatives while maintaining leadership in the plant-based category.
Qualifications
BA/BS required.
10+ years of CPG sales experience in Key Account Sales, Trade Marketing and Broker Management.
Proven track record of delivery of business results within key national accounts across all channels.
Marketing / Trade Marketing experience within the food industry a plus.
Strong communication and presentation skills.
Strong sales and negotiation skills.
Strong strategic skills with experience in annual business planning.
Strong analytical skills: syndicated data analysis (IRI & Spins) and budget management.
Post promotion analysis
Leadership and strategic influencing skills towards multifunctional stakeholders.
Demonstrated team development and leadership.
Experience selling to key accounts within the geography.
Strong PC skills including MS Office.
Retail Link, Partners Online, and Blue Planner, Tableau experience preferred.
Very strong team player, ability to work with cross-functional teams to get results.
Passion for Beyond Meat and it’s missions and goals.
Ability to travel 40 –50%.