Director, Qualitative Research B2B
Known ( ) is a modern marketing company engineered to meet the unprecedented challenges and opportunities facing marketers today.
We are setting a new standard by delivering clients the most advanced, end-to-end solutions they need, in the most efficient, effective and transparent ways.
Anchored by two decades of groundbreaking market research and data science, we provide brands with consumer intelligence, strategy, media planning and buying, and renowned creative in all media, producing some of the most innovative, cutting-edge work in culture today.
With offices in New York, Los Angeles, Boston, Austin, Seattle and San Francisco, we are a community of extraordinary talent, working as one team to help our clients win.
Our team is growing and we’re looking for a Director to join our Qualitative Market Research team. The ideal candidate has expertise with B2B technology offerings.
As a member of the team that engages with our IT clients and assists them with strategic marketing issues, you will be responsible for key parts of our service delivery:
- Work on strategic consulting engagements with significant client interaction with our B2B IT clients
- Engage, scope, define, and execute qualitative research driven marketing strategy, particularly in the areas of product development and go to market
- Lead qualitative fieldwork engagements and directly execute primary research
- Ensure that our clients derive compelling insights from our work, both in your ongoing interactions with clients and through the reports and presentations you generate
- Create amazing, thoughtful and clear marketing and product strategies for our clients and then help deliver them
- Advise our IT clients on strategic recommendations and become a go to resource for them
Requirements:
- 8 + years of progressively responsible qualitative market research and consulting experience
- Proven ability to successfully manage multiple projects with diverse stakeholders and hard deadlines to completion, with minimal guidance and direction
- A high degree of aptitude in interpreting complex, ambiguous concepts and distilling them into crisp learnings and insights
- Strength in presenting amorphous, qualitative findings in visually appealing formats
- An extremely high level of proficiency with Microsoft Office (Word, Power Point, Excel)
- A strong work ethic.
You will often work with limited supervision and will always be expected to deliver exceptional work
- Comfort with and confidence in communicating with client stakeholders at a variety of levels, directly in person, on calls and over email
#LI-TF1