BEN is seeking a Director, Paid Social Media who has developed and administrated major paid media departments and understands the power of influencer content as an effective tool in paid social media.
The ideal candidate possesses a well-balanced skill set and a proven track record in key areas of responsibility.
A deep understanding of paid media use across the major social networks and a demonstrated ability to grow paid media departments in a profitable manner (ideally in an agency setting), with numerous case studies exceeding goals and revenue targets.
The work we do is generally complex in nature, and the ability to creatively approach a problem and propose innovative solutions across a variety of industry lenses is crucial for success in this role.
BEN’s Paid Media team works with Influencer content to drive real sales and ROI for a wide variety of brands.
Utilizing vast amounts of data and proprietary artificial intelligence, Paid Media team members create and run brand marketing campaigns, including crafting messaging points, selecting, and negotiating with influencers for content, and optimizing campaigns for best results.
The Director role will lead the team and be willing to roll up their sleeves to get the job done.
As our portfolio of brands leveraging paid social increases, the Director will be responsible for developing team infrastructure, department campaign strategies and best practices, and setting goals and benchmarks to best facilitate team growth.
Ongoing optimization is naturally expected, and the Director will be expected to develop and drive implementation of strategies and best practices to deliver profitable results.
Familiarity with data and analysis is required, as the Director will analyze and adjust brand campaigns for optimal growth.
The primary goal is to scale the existing team and maximize growth potential.
Who WE Are
BEN connects global brands to consumers through the power of popular entertainment.
From the world-leading product integration platform to the global leader for rights clearances and representation ( Greenlight ), BEN helps elevate projects, amplify brands, and captivate audiences.
Our team is global, with offices in Los Angeles (headquarters), Provo, New York, London, and Shanghai.
BEN is a privately held company, wholly owned by Bill Gates.
At BEN, we recognize that our employees are the key to the company’s success and work hard to maintain our incredible company culture.
While BEN is a well-established organization and a recognized industry leader with a rich history of integration and licensing success stories, we have not abandoned our start-up mentality.
BEN continually evolves branding strategies through artificial intelligence and predictive modeling to meet the unique needs of our clients.
To that end, BEN is results-oriented, client-centric, and highly creative organization which offers candidates the opportunity to learn from the best and the brightest in this dynamic industry.
BEN offers a competitive benefits package and promotes an environment which supports our core values of Passion, Accountability, Teamwork, and Inclusion.
Responsibilities
Supervise and scale the Paid Media department at BEN, instilling motivation and unity among team members, and championing the department to senior leadership.
Assess, analyze, and implement processes and infrastructure to solidify a foundation for a growing team and department.
Take ownership of department KPI targets, accepting accountability for existent goals and aiding in the development of future goals and projections that are based on a vision of growth.
Establish and strengthen direct relationships with social media platform stakeholders.
Establish yourself and other team members as subject-matter-experts internally to evangelize and educate company departments on the Paid Media department mission.
Provide support to Client Service individuals in the management of client partners who are utilizing paid media with BEN.
Interface with internal technical teams in the development of tools to streamline workflows of the department.
Work with team members to optimize campaign structures and develope best practices for targeting strategies, reporting, and allocation of department project load.
Provide hands-on support with campaign workload, in order to help the department facilitate growth demands.
Qualifications and Skills
5+ years managing, developing, and optimizing paid social media campaigns and strategies.
5+ years managing teams.
Experience managing performance-based paid social advertising campaigns and departments, ideally in an agency setting.
Experience planning, executing, and optimizing a paid media and advertising programs with budgets in tens/hundred millions, across multiple regions and publishers.
Must have real experience managing teams at an agency or ad network creating and executing campaign strategies.
A subject matter expertise of performance advertising, social, and metrics.
Strong leadership and management skills, proven success building a team and cultivating talent.
Excellent quantitative and data analysis skills.
Entrepreneurial spirit and vision for constant growth and innovation.
Willingness to produce results on your own, and demonstrate by doing, in order to help the department reach it’s goals and help team members progress.