Director of Toys

Moonbug Entertainment is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon, Blippi, Morphle and more. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. 

The Role

We have an exciting new opportunity for a Director of Toys in our Consumer Products & Experiences team. This role involves managing a portfolio of toy partners across all Moonbug franchises. The Director will be responsible for overseeing partner management, forecasting, strategy execution, and go-to-market initiatives.  The role has a global view with a heavy focus on implementation in the USA, Canada, & Latin America.

The ideal candidate for this position is passionate about transforming digital entertainment properties into successful consumer products programs. They should have a strong background in toys or other hardlines categories, preferably in the kids and family entertainment industry.

The successful candidate should be autonomous and well-organized, while also being creative and self-motivated. Attention to detail and excellent communication skills are crucial. The candidate should also be proactive, process-driven, able to meet deadlines, and adept at collaborating in an international environment.

This role requires full-time, on-site presence at our West Hollywood Office. 

Key Responsibilities

Manage a portfolio of licensees on a day-to-day basis, collaborating with Moonbug Franchise, Product Development, Finance, Legal, Retail, and Creative teams.

Own all aspects of the relationship with Moonbug’s portfolio of Toy companies.

Develop and maintain visual line plans for both new and existing brands.

Assist the VP of Toys in creating annual and long-term strategic plans with key toy partners across multiple brands.

Inspire a cross-functional team of franchise, marketing, product development and studio to rally around key toy objectives to drive brand performance with licensees

Ensure accountability among toy partners to maximize revenue and meet annual growth goals through strategic line planning and development.

Collaborate closely with the internal team to formulate and implement program strategies for each property and retail channel.

Create quarterly forecasts and track product launches and sales results.

Work with the legal team to ensure smooth contract flow from initial draft to final execution.

Provide feedback and brand direction on visual assets, product mockups, packaging, and marketing collateral as it relates to franchise strategy and brand guidelines.

Coordinate with global teams to share priorities and synchronize efforts when necessary.

Perform other assigned duties.


Minimum of 7 years of experience in managing licensees in a commercial role, ideally within the toy industry

Experience in the kids’ entertainment sector is advantageous

Demonstrated ability in developing and executing Joint Business plans

Proficient in creating range plans for toys

Extensive knowledge of retail and/or the licensing industry

Effective communicator with a positive attitude and the ability to influence and gain support at all levels

Results-driven leader with a passion for leading teams to achieve excellence

Collaborative team player, highly motivated and ambitious

Strong presentation skills and advanced negotiation abilities

Skilled in building relationships and achieving desired outcomes

Sense of humor and a commitment to enjoying work!


Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k)

Life Insurance (Basic, Voluntary & AD&D)

Paid Time Off (Vacation, Sick & Public Holidays)

Family Leave (Maternity, Paternity)

Wellness Resources

and more!

Base Salary: $135,000-$150,000 (Depending on Experience)

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