About our Company
We Make Hotels.
Sydell Group builds and operates unique properties that are a reflection of their neighborhoods, a celebration of architecture and design, and a gathering place for visitors from near and far.
Our hotels are collaborations among exceptional talent from the creative, culinary, and retail worlds, and our goal is to create travel experiences that offer inspiration and a sense of connection to our respective cities.
Sydell Group’s diverse portfolio of award-winning hotels include NoMad New York, Los Angeles and Las Vegas; The LINE LA, DC and Austin; The Ned, London and Park MGM, Las Vegas; as well as the forthcoming NoMad London and LINE San Francisco.
We are seeking an experienced Director of Sales & Marketing to join our team.
This position is based out of Palm Springs.
A successful candidate will have a genuine passion for the hospitality industry and an entrepreneurial spirit.
Responsibilities
Functions as the leader of the property’s sales department
Manages the development of a strategic account plan and manages the property’s sales efforts
Develops sales goals and strategies and verifies alignment with business strategy.
Work in conjunction with the Financial Controller and the General Manager to develop and present the annual budget
Executes the sales strategy in order to meet individual booking goals for both self and staff.
Control labor and operating expenses through effective scheduling, budgeting, purchasing decisions, and inventory and cash control
Lead the recruitment/hiring process by sourcing candidates, performing background checks, assisting in shortlisting, issuing employment contracts etc.
Sets goals and expectations for direct reports
Monitor and review the Sales incentive programs monthly
Oversee leadership development and department planning priorities by assessing, selecting, retaining and developing team members
Identifies, trains and mentors sales associates
Schedule meetings, interviews, Sales events etc.
and maintain the team’s agenda
Coordinate training sessions and seminars
Together with the Director of Revenue implement the agreed rate structure and strategy for all market segments
Lead all sales activities for Sales Managers and ensure that they meet their sales goals
Attend selected trade and travel functions, i.e.
trade shows and local Hotel and Convention Association meetings to promote sales and image for the hotel
Plan and where appropriate, execute sales trips to major market areas and report new potential market areas that should be covered
Analyze and review market changes with the Director of Revenue and implement programs with the Sales Team to meet these changes, i.e.
changes to the FIT segment, inflation, or competitor initiatives
Maintain close relationships with all key decision-makers both in local and international markets
Organize and accompany familiarization site inspection trips with major clients
Regularly entertain major clients of the hotel
Maintain a high level of exposure for the hotel in the major marketing areas through direct sales solicitation, telephone and written communications
Ensure up-to-date Delphi Sales and Catering profile
Explore new markets and potential accounts for follow-up by Sales Managers
Pay regular visits to all major accounts
Analyze and evaluate client production with Sales Managers and implement sales action plans
Provide feedback and market information to General Manager on changing market conditions, including trends on the competition, as a result of direct sales solicitation, telephone, reading material and interaction with competitive hotel staff
Implement all sales and marketing action plans in the Marketing Plan
Propose and initiate, new services and products for our guests
Work in conjunction with the Director of Revenue to ensure accurate forecasting is completed monthly
Adhere to all standards of operations, policies and procedures, manuals, memos and verbal instructions
Maintain “open door” communication with employees
Responsible for interviewing, selecting, training, guiding, managing and scheduling personnel
Monitor and develop employee performance to include, but not limited to, providing supervision, conducting counseling, evaluations, setting annual goals and delivering recognition and reward
Ensure staff understands their job expectations before holding them accountable
Establish and maintain effective employee working relations both within the department and with other departments
Core Competencies
Experience as a Director of Sales within the hospitality market preferred
Bachelor’s degree / higher education qualification / equivalent in marketing or related field preferred
Six or more years of experience in a hotel sales and marketing setting with direct management experience over a sales team
Strong communication skills
Strong knowledge of local businesses and business trends required
Collaborative spirit
Ethical Conduct
Positive Attitude
Eye for Detail
Compensation & BenefitsWe offer competitive wages and benefits while fostering a diverse and inclusive work experience.
We thrive in being a diverse work environment.
Consideration for employment will be based upon personal capabilities and qualifications without discrimination based on race, color, religion, sex, gender identity, age, national origin, disability, sexual orientation, or any other protected characteristic as established by law.
Compensation & BenefitsWe offer competitive wages and benefits while fostering a diverse and inclusive work experience.
We thrive in being a diverse work environment.
Consideration for employment will be based upon personal capabilities and qualifications without discrimination based on race, color, religion, sex, gender identity, age, national origin, disability, sexual orientation, or any other protected characteristic as established by law.About our Brand
That colorful hotel in the desert, The Saguaro is a good time.
It’s not that complicated.
There’s plenty of sunshine, a buzzing pool scene and lots of local flavor.