Our Mission
Happiest Baby is a mission-driven company helping parents raise healthy, happy children and saving lives.
We created SNOO, the world’s first smart sleeper and the safest baby bed ever made and are also making/developing many more landmark products, content, and services.
SNOO proven to add 1-2 hours of sleep per night and to help protect babies from SIDS (which kills 3500 sleeping babies/year).
SNOO has won more top awards than any other baby product, helped hundreds of thousands of parents, is used in over 100 hospitals, is a top benefit at scores of companies, and has been exhibited in six of the world’s top museums (including being invited into the permanent collection of the Smithsonian Institution!).
Happiest Baby was founded by America’s most trusted pediatrician, Dr.
Harvey Karp, and his entrepreneur wife, Nina Montée-Karp.
Dr.
Karp’s celebrated books/videos have helped millions of parents and are translated into over thirty languages. Released in 2016, SNOO is the result of a collaboration between Dr.
Karp, award-winning industrial designer Yves Behar (founder of SF-based, Fuseproject) and Dr.
Deb Roy (Director, Laboratory for Social Machines, MIT Media Lab).
Role
Happiest Baby is looking for a passionate, creative-thinker to be Director of Marketing and help us optimize and support our rapidly growing business.
As a leader in the baby/parenting, wellness, and tech spaces, we need a self-motivated, responsible, solution-oriented, flexible, and innovative contributor who will help the VP of Marketing run the department, lead and inspire the team, drive growth, and deliver happiness to parents around the world.
Responsibilities include (but are not limited to):
Work with VP of Marketing to facilitate the optimal performance of departmental functions (including, planning, directing, coordinating, and managing marketing projects, campaigns, meeting sales and revenue goals, etc.) Develop reporting processes and formats to evaluate all areas of progress within the department Create regular and timely reports on key marketing metrics (including, forecasting, digital advertising, social media, content, customer acquisition, tracking spend to forecast, etc.) Help create an annual budget (including pricing strategies and promotions) Develop and manage advertising campaigns and liaise with agencies/vendors Analyze marketing data to optimize our performance Follow and report on key trends and new avenues for marketing and promotion Follow and report on changes to market demand, competitor landscape, addressable market, etc.
Develop, execute, optimize customer acquisition initiatives Help build brand awareness and positioning Organize and attend conferences, trade shows, and other major events Create surveys and other mechanisms to identify insights around consumer needs, life events, etc., and measure customer satisfaction Support the marketing needs of other departments (hospital sales, corporate rentals, etc.) and communicating the brand identity across departments
Desired Skills, Experience, and Requirements:
Bachelor’s Degree required; MBA preferred Must have 6-9 years of relevant marketing experience (bonus if baby/parenting experience) Thrive in a fast-paced, rapidly changing environment, be flexible, and take on new duties Not afraid to roll up sleeves, work hard, and get things done Excellent verbal and written communication skills Ability to manage multiple deadlines in a fast-paced environment while maintain a positive and professional work environment
Perks
Competitive health/dental/eyecare plan 401(k) plan Daily catered lunches Take-what-you-need vacation Dog-friendly environment Indoor-outdoor workspace Working with a great team that is literally saving babies’ lives!