Job Description We are looking for a highly motivated and skilled individual with proven success managing Search Engine Optimization and Pay Per Click Campaigns. The Director of Ecommerce is responsible for the execution, management and optimization of a high volume of Pay Per Click B2C/B2B campaigns across Google AdWords and Facebook, as well as managing and developing third-party Pay-Per-Call and Pay-Per-Click initiatives. This position requires great depth of tactical knowledge and vast experience in paid marketing tasks such as research, bid management, copywriting, landing page testing, budget management and reporting. The Director of Ecommerce will model the behavior reflecting company culture, mission and values; have a high degree of attention to detail in order to achieve IMPROV Learning’s vision. Responsibilities: Strategize, create, monitor, maintain and optimize high volume of campaigns across Google AdWords, Bing Ads, Facebook Ads, and other third-party digital media outlets. Oversee growth in performance. Manage campaigns to meet goals and respond in a rapid manner to direction from leadership. Continuous analysis of performance and reporting on digital campaigns. Efficient management of budgets across all engines and campaigns. Craft eye-catching and informative pay-per-click text ads as well as the continuous implementation of text ads – A/B testing. Report on key performance indicators and lead generation initiatives, calculate Cost Per Leads, project spend, adjust to demand and seasonality. Vet out new third party vendors, create goals and project performance. Create and maintain these relationships as well as evaluate and optimize performance. Report on results. Ability to work cross-functionally with department implementation teams, such as design, content, social, paid and local to implement recommended changes. Work alongside to support sales and service as needed. Qualifications & Experience: Bachelor’s degree or equivalent experience in Advertising, Marketing, Business, Communications, or similar field plus a minimum of 2-3 years of hands-on digital advertising experience. 3-5 years of high-volume Pay-Per-Click management experience. Experience in Google AdWords, Google Analytics, Facebook Ads Manager and Facebook Business Manager are preferred. Relevant certification a plus – AdWords and AdCenter Certifications. Facebook Certification preferred. Keyword research, campaign buildout, ad creation, A/B copy testing and extensive bid management and lead generation experience. Knowledge and experience in retargeting/remarketing. Detail-oriented, creative thinking, and strong analytical and communication skills. Ability to multitask, rationalize and solve problems in a timely manner. Must be a team player. Positive attitude and ability to perform under pressure. Willingness to learn, adapt and keep up to date with emerging technologies, SEM industry trends, techniques and tools. WHY JOIN US? We’re re-thinking the extraordinary on our mission to save lives As an established e-learning company with a 25-year history of serving 4 million students, we are just getting started and we need YOU to help us DRIVE the future. Five-time Winner of Inc 5000 Fastest Growing Companies IN AMERICA and Top 100 Fastest Growing Companies in LA are some accomplishments that make us cheer. And what really makes us proud is working with extraordinary individuals every day who are ready to help us on our mission to save lives with engaging training content. Investing into our innovation principle, we’re building a startup within our own organization to disrupt the teen driver education market and build bridges into the future of what driving will look like. If you’re the kind of person who never settles, has a thirst for knowledge, and loves what you do, join us Together, let’s drive the future Company Description We believe in thinking differently. We believe in challenging the status quo. We had an idea 25 years ago that changed the training industry forever. The notion was simple: the more you enjoy learning, the more you’ll remember. Our training programs were created in partnership with the World-Famous Improv Comedy Club to make training Fun, Fast, and Effective. Since our unique edutainment courses have won copious accolades from Over 4 million students and a number of effectiveness studies later, we’re proud to say that we were right, we do SAVE LIVES We save lives through innovative safety training and education. We work with large employers, government agencies, and individuals to deliver unique e-learning programs. We are proud of our accomplishments as a 5 times winner of INC 5000 including 2020, one of the fastest-growing companies in the US; Top 100 fastest growing in LA County, and we are just getting started. If you are a driven individual who is passionate about People, Culture, and Community and agree with the perspective below, we would love to hear from you: – Never Company Description We believe in thinking differently. We believe in challenging the status quo. We had an idea 25 years ago that changed the training industry forever. The notion was simple: the more you enjoy learning, the more you’ll remember. Our training programs were created in partnership with the World-Famous Improv Comedy Club to make training Fun, Fast, and Effective. Since our unique edutainment courses have won copious accolades from Over 4 million students and a number of effectiveness studies later, we’re proud to say that we were right, we do SAVE LIVESrnrnWe save lives through innovative safety training and education. We work with large employers, government agencies, and individuals to deliver unique e-learning programs.rnrnWe are proud of our accomplishments as a 5 times winner of INC 5000 including 2020, one of the fastest-growing companies in the US; Top 100 fastest growing in LA County, and we are just getting started.rnrnIf you are a driven individual who is passionate about People, Culture, and Community and agree with the perspective below, we would love to hear from you:rnrn – Never Settle – You are always interested in what’s next, you celebrate your wins while exploring the next adventure.rn – Thirst for Knowledge – You love to learn and growrn – Love What You Do – You enjoy what you do and have fun doing it. You take enormous pride and pleasure in your work.rnrnIn summary – If our story could be told in a fable, it would go something like this:rnrnA traveler came upon three men working. He asked the first man what he was doing and the man said he was laying bricks. He asked the second man the same question and he said he was putting up a wall. When he got to the third man and asked him what he was doing he said he was building a cathedral. rnrnIf you don’t mind moving bricks to build a beautiful cathedral, we want you on our team.